Expanding its footprint in India, Uniqlo has launched its 13th store in the country in Faridabad.
A part of the Japanese retail holding company Fast Retailing Company, Uniqlo now has over 2,400 stores worldwide across Asia, Europe and North America. It plans to expand to various cities in India.
Uniqlo set up its production office in Bengaluru in 2016 before launching its first Indian store in New Delhi in October 2019. Since, then, the brand has opened two stores in quick succession in Mumbai.
The brand sees India as a long-term market and has been on a learning spree since the first store launch. It has been looking for the right partners and locations, understanding customer demand, operations, logistics and, most importantly, developing internal teams,says Tomohiko Sei, CEO, Uniqlo India.
At the core of the brand is its concept of LifeWear, a range of high-quality clothing made to be worn many times. Prioritising quality and durability, the brand focuses on reducing waste and improving the longevity of its garments.