Virgio partners with Broadway for first offline retail launch at Ambience Mall

Virgio, India’s leading sustainable fashion brand, has launched its first offline retail presence through a partnership with Broadway, a new-age multi-brand retail outlet. This collaboration brings Virgio’s eco-conscious collections to Ambience Mall, Vasant Kunj, Delhi, marking a major milestone for the brand.
Virgio’s presence at Broadway offers a unique shopping experience, combining style and sustainability. Customers can explore a wide selection of garments made from upcycled and eco-friendly materials, blending fashion with environmental responsibility. The store also features tech-enhanced garments, offering a seamless fusion of fashion and technology.
Broadway revolutionizes retail by merging physical and digital commerce, creating an immersive environment for both brands and consumers. It includes creator studios, consultation rooms, and sampling stations, designed to enhance the overall shopping experience.
The three-day launch event featured prominent interactions with industry leaders, including Rana Daggubati, part of Broadway’s founding team. Virgio’s community members were invited to engage with the brand through personalized shopping experiences, rewards, and styling consultations.
Amar Nagaram, Founder & CEO of Virgio, expressed excitement about the partnership, highlighting the brand’s mission to make sustainable fashion more accessible. Broadway Co-Founder Vivek Biyani emphasized their shared vision of promoting eco-conscious, homegrown brands.
Virgio remains committed to reducing textile waste and embracing circular economy principles, offering customers sustainable and innovative fashion choices.