Zara brings home to India

05 November 2022, Mumbai:

Zara’s home products are in India. The Spanish brand has already intimated some malls – that are home to Zara stores in India – to provide around 5000 sqft of additional space in those malls to accommodate Zara Home.

This will have bed linen, quilts, cushions, curtains, table linens, blankets, bathrobes, among a host of other home items.

Home improvement is one of the fastest growing segments in India with young and middle class Indians buying hundreds of thousands of new apartments each year. The younger generations tend to spend a lot on their home decorations as per their tastes

In India Zara is operated by a 51:49 joint venture between Spain’s Inditex Group and Tata-owned Trent. There is another joint venture between the two groups for selling Massimo Dutti in India. Inditex Trent currently operates stores in New Delhi, Mumbai, Bangalore, Pune, Surat, Jaipur, Chandigarh, Chennai, Hyderabad, Kolkata and Gurgaon.

Zara has returned to DLF Promenade mall in New Delhi. On two storeys of the mall the Spanish fast fashion brand’s 25,000 sqft outlet houses its clothing, cosmetics, and accessories lines.The architectural concept for the store was produced by a studio team.

Zara has already introduced beauty items in some of its stores.

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