Alia Bhatt’s kidswear brand, Ed-a-Mamma’s in 'Series A round' values Co. at Rs. 150 crore

30th October 2021, Mumbai:

The D2C startup Ed-a-Mamma founded by actor and investor Alia Bhatt has pupil dilating valuation as supposedly it has grown 10x in as many months. The brand consciously unveils an organic/ natural and sustainably fashionable Autumn Winter 2021 collection.

So far so good it's still a bootstrapped business initiative. Given the credentials, the brand has been consistently ranking as one of the top 3 brands on Myntra, in its given kidswear category, & that too only within 3 months of launch on the platform.

Bhatt’s Ed-a-Mamma has also hit the ground running by having set a basic distribution funnel by being placed in the top 6 digital marketplaces and is successfully retailing on the brand’s website as we continue to recover from pandemics.

Thus given its growth and column metrics the investors in a Series A round has apparently valued the company at Rs 150 crore ($20 million) or thereabouts which is something no less than good news to this trade segment per se as in new industry benchmark and trending in the Indian kidswear segment.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage