Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

27th September 2021, Mumbai:

To be held from October 3 to 10, 2021 Myntra’s ‘Big Fashion Festival’ will offer a collection of 10 lakh styles from about 7,000 brands. The shopping festival will feature value offers from popular domestic and international brands across categories such as apparel, home decor, watches and wearables, jewellery, beauty, and personal care, footwear, and gifting, etc.

It will be attended by over 1.1 million first-time shoppers

Myntra will offer early access to loyalty program members, says Amar Nagaram, CEO. It has already given a major boost to the supply chain network and increased its capacity of last-mile deliveries. The fashion retailer claims to service over 27,000 pin codes across the country.

Myntra’s parent company, Flipkart has also announced its annual festive sale 'The Big Billion Days' from October 7 to 12. While e-commerce giant Amazon will kick off a month-long ‘Great Indian Festival’ from October 4.

As per a report by consulting firm, RedSeer, e-commerce companies are expected to register a growth of 23 percent and clock over $9 billion Gross Merchandise Value (GMV) this festive season.

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