Myntra teams up with H&M for an online shopping event

30 April 2022, Mumbai:

Flipkart’s fashion arm Myntra has teamed up with Swedish fast-fashion brand H&M to launch the online shopping event ‘Myntra Brand Fest.

The online shopping event will give customers 15 percent off on summer styles to celebrate the launch of H&M on the platform.

It will promote the brand’s summer collection.

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Myntra has also launched numerous international brands on its platform.

On April 29, the e-commerce company launched the Australian womenswear brand Forever New on its platform with a selection of summer dresses and separates.

Another recent international brand launched by Myntra includes the JC Collection, which retails a selection of more formal and office-ready women’s dresses.

RELEVANT NEWS Despite persistent retail limitations, H&M returns to pre-pandemic sales levels

Turkish brand Trendyolwas also launched on Myntra on April 28 with a selection of neutral-toned womenswear including summery coats and smart-casual separates.

Other recent international launches include US brand Guess, FreesoulWorld, Nakd, and True Religion.

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