Myntra launches Style Squad to curate collections and content for consumers

23 February 2022, Mumbai:

To strengthen its social commerce preposition, Flipkart-owned e-commerce platform Myntra has launched a group of fashion content creators and influencers known as Style Squad.

These content creators and influencers will curate collections and content to engage with consumers. Their videos will be uploaded on the Myntra platform along with Instagram, YouTube, and Facebook.

The Style Squad will become Myntra digital ambassador and drive its fan base. It will also scale awareness for Myntra on social channels. The social commerce initiative includes a live component and an on-demand component.

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The live commerce piece is similar to tele-shopping while the on-content piece is more curation-led.

The Style Squad advises shoppers on styles and helps them discover curated looks and more trends, hacks, and tips to elevate their fashion and beauty game.

The members of the Style Squad are chosen to keep in mind their pan-India reach, their following on Myntra, influence, and impact on the fashion, beauty, and lifestyle inclined audiences.

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