27 December 2024, Mumbai

B2B manufacturing technology company Groyyo has announced the elevation of Nitin Jain, Managing Director (Exports), to the position of Co-Founder. This milestone reflects Jain’s pivotal role in the company’s rapid international growth and success in exports.

Before joining Groyyo, Jain spearheaded Sales & Marketing at Wearwell Industries, building its global order book from scratch. At Groyyo, he has been instrumental in scaling exports to markets like the UK, EU, Australia, and South Korea. His efforts have secured marquee clients, including Next, John Lewis, and Mango.

“We are thrilled to welcome Nitin as a Co-Founder. His dedication has been crucial to the scale and quality of our exports business,” said Subin Mitra, Co-Founder & CEO of Groyyo. Mitra emphasized that Jain’s leadership would help deepen market penetration and expand into new territories.

Jain expressed excitement about his new role and reiterated his commitment to accelerating Groyyo’s exports growth. “We aim to empower more SMEs to go global, leveraging our design, manufacturing, and supply chain capabilities,” he stated.

Founded in 2021, Groyyo has tripled its exports business in two years, serving leading fashion and lifestyle brands globally. Backed by investors like Tiger Global, the company recently raised $5.5 million in venture debt to bolster its exports operations.

Latest Fashion news

27 December 2024, Mumbai

Expanding its operations, V2 Retail plans to launch 250 offline stores across India in the next two years. The retailer also plans to increase revenues to $328 million during this period.

Further, the brand aims to enhance customer experience and expand product offerings by capturing market shares from both unorganised retailers and competitors.

Akash Agarwal, Director, V2 retail, says, the company continues to grow even amid heightened market challenges. In FY23, it recorded a 31 per cent growth in its same-store sales, which is substantially higher than the industry average of 5-9 per cent, he adds.

In FY24, V2 Retail aims to increase its revenues to $211 million as against revenues of $134 million in FY23. To achieve this, the company plans to shift its strategic focus by increasing average selling price to Rs. 300-350 ($3.52- $4.1). Upgrading its overall customer experience, the company has made heavy investments in product development and store redesigns,

Besides, the company also plans to foray into the e-commerce space with the launch of its own exclusive website soon. The company also aims to prioritise a robust and customer-centric online experience.

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26 December 2024, Mumbai

Growth of internet retail, rising disposable incomes and greater fashion consciousness is spurring the growth of lingerie market in India. As per a report by the IMARC Group, from $4.9 billion in 2023 the market is expected to reach $10.9 billion by 2032, growing at a CAGR of 9.32 per cent during 2024-2032.

Driven by the changing trends in consumer behavior and preferences, the Indian lingerie market is undergoing a significant transformation. There is a growing demand for personalised lingerie in the country with consumers demanding unique shapes and sizes.

The rise of virtual fitting rooms and AI recommendations is also boosting consumer engagement with women preferring lingerie combining style with support.

Opting for modern designs incorporating traditional elements, women are seeking stylish, comfortable, and practical lingerie. There is a growing focus on personal style and self-expression, especially in cities. The rise of e-commerce has made it easier to access various brands and styles from home.

Boosting demand for trendy and high-quality lingerie, influencers and celebrities are promoting brands and styles to their followers. More brands are investing in digital marketing to reach their audiences with equally more consumers choosing lingerie brands that focus on sustainability and ethics.

Driven by a growing environmental awareness, brands are using organic cotton and recycled materials to reduce waste. Consumers’ demands to know the social impact of their products is pushing brands to be more transparent.

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26 December 2024, Mumbai

A fashion brand under the esteemed Varija Lifestyles, Office You (OY) is expanding its operations into Southeast Asia market, covering Singapore, Malaysia, the Philippines, Thailand, and Indonesia. The brand has partnered with SBM Bharti Services for this expansion.

Women in Southeast Asia continue to shop for outdated and uninspiring workwear, says Varija Bajaj, Founder, OY. Through its new offerings, the brand aims to enable these women to command respect by choosing clothes that blend style with comfort. With over 20 years of industry experience, the brand is an expert in incorporating skin tone balance and figure correction techniques in its garments, and aims to introduce this technique in Southeast Asia, she adds.

Including luxurious reimaginations of classics like the pencil skirt and an innovative corporate or formal saree, the collection merges contemporary aesthetics with traditional grace. Its OY’s make women feel empowered and stylish, whether they're leading meetings, presenting in boardrooms, or closing deals.

As demand for high-quality and versatile workwear continues to grow exponentially, this expansion marks a significant step in the brand's mission to provide women with stylish, functional, and impressive clothing options that also align with their ambitions and success.

Akhil Kumar Shrivastava, the brand’s Chairman, opines, demand for high-quality and versatile workwear is growing exponentially across the region.

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27 December 2024, Mumbai

Expanding its accessories portfolio, leading innerwear brand, VIP Clothing has launched its maiden range of branded handkerchiefs.

A part of the brand’s strategic plan to diversify its offerings, the brand plans to transform traditionally unorganised categories into branded products.

Sunil Pathare, Chairman and Managing Director, says, having redefined the innerwear market with the power of branding, the company aims to make this essential everyday category more stylish and trustworthy. It also aims to cater to the consumers’ demands for branded essentials by focusing on the quality, durability and style quotient of its offerings.

Expanding its portfolio with new categories including socks, handkerchiefs, and complementary accessories, VIP Clothing plans to strengthen its portfolio by adding new categories.

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26 December 2024, Mumbai

The Pant Project, a leading clothing brand known for its custom and ready-to-wear pants, launched an innovative experiential campaign at Mood Indigo, Asia’s largest college cultural festival, held at IIT Bombay from December 25–27, 2024. The centerpiece of the campaign, created with "Experimental Much?," is a giant pant installation made entirely of denim, embodying the brand's commitment to creativity and individuality.

Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experience aimed to foster a sense of community and self-expression, aligning with the values of authenticity and creativity cherished by the younger generation.

"Our goal is to create a deep, emotional connection with Gen Z through this initiative," said Dhruv Toshniwal, Co-Founder of The Pant Project. "It’s about more than jeans; it’s about celebrating individuality and leaving a lasting impression."

Known for its premium denim collection, including relaxed-fit and power-stretch slim-fit jeans, the brand focuses on comfort, durability, and style. Sukita Tapadia, CMO, emphasized, "This activation transforms denim into a medium for self-expression, inspiring a stronger bond with our audience."

The campaign underscores The Pant Project’s mission to blend innovation with meaningful engagement, ensuring Gen Z feels seen, heard, and connected.

The Pant Project, founded in 2020 by Dhruv and Udit Toshniwal, offers custom and ready-to-wear pants with expert tailoring and premium materials. Backed by decades of textile expertise, the brand delivers quality, style, and a seamless shopping experience.

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26 December 2024, Mumbai

Renowned kidswear brand MiniKlub has opened its second store in Kashmir in the Anantnag district. The brand’s first store was inaugurated in Srinagar.

Located in the Laizal locality of KP Road, the new store caters to children’s apparel requirements. Designed to enhance the parents’ shopping experience, it caters to all their kids’ apparel needs, says Rahul Devanshu Singh, Country Head-North, Miniklub.

A celebration of childhood, the brand’s new collections offer the best in kidswear fashion to its customers in South Kashmir. Reflecting Kashmir’s chilly weather, the collection offers an extensive range of stylish and high-quality apparel for kids. It includes clothing options for newborns and trendy outfits for kids upto 8 years of age.

A leader in kid’s fashion, MiniKlub is present in over 450 multi-brand outlets. The brand also has 65 exclusive brand outlets across 35 cities besides being present on all major e-commerce websites and on its own dedicated e-commerce store.

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26 December 2024, Mumbai

The flagship fashion and lifestyle brand of Trent Ltd, Westside has expanded its retail presence by opening its newest store in Chennai.

Embodying the brand’s commitment to offer stylish and high-quality products that celebrate its individuality and sophistication, the new store is designed with elegance and thoughtfulness. It seeks to provide an exceptional retail experience to the brand’s customers.

Established in 1998 as a part of the Tata Group, Trent Ltd operates one of India’s largest and fastest-growing retail chains, Westside. A leader in fashion and lifestyle, the company offers a dynamic range of products, including women’s wear, menswear, kidswear, footwear, lingerie, cosmetics, perfumes, and accessories.

As a Tata Group-company, Trent conforms to its sustainability and compliance standards. Engaging in mindfulness business practices, it ensures each of its customers’ shopping experience reaffirms the group’s commitment to quality and innovation.

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