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Puma India teams up with influential women for WPL campaign

Puma India has joined forces with a diverse group of influential women including actor Kareena Kapoor Khan, Vineeta Singh, Co-founder, Sugar Cosmetics, boxing champion MC Mary Kom, fashion designer Masaba Gupta, and news anchor Faye D’Souza for their Women’s Premier League (WPL) campaign.

The collaboration aims to elevate the profile of women's cricket in India, with plans to release a digital film featuring these five prominent figures to expand the female fan base for the sport.

Karthik Balagopalan, Managing Director, Puma India, expressed the brand's commitment to break gender biases and support women's sports. He believes, the collaboration will help reshape the narrative, enhance fan engagement, and inspire future generations of female athletes.

Kareena Kapoor Khan emphasised the untapped potential of female athletes in India and commended Puma's initiative in promoting women's cricket. The campaign is a significant step towards giving female athletes the recognition they deserve, she said.

As part of the campaign, the five women will attend a Women’s Premier League (WPL) match between Delhi Capitals and Royal Challengers Bangalore in New Delhi on March 10, further showcasing their support for women's cricket.

Puma India teams up with influential women for WPL campaign

Apparel Group opens shop-in-shop for Beverly Hills Polo Club

In a strategic move, Apparel Group India has partnered with the renowned department store chain Shoppers Stop to open the first India shop-in-shop for Beverly Hills Polo Club.

Situated within Mumbai's bustling R City Mall, this collaboration showcases an extensive array of men's smart casual wear.

The newly unveiled open-plan shop-in-shop debuts with Beverly Hills Polo Club's vibrant spring collection. The collection offers a curated range of button-down shirts, lively polo shirts, graphic t-shirts, and a dedicated denim section.

Located in Ghatkoparm, Mumbai, R City Mall stands as a prominent hub housing a diverse array of both Indian and international fashion and lifestyle brands. Notable names such as Aldo, H&M, Vero Moda, Reliance Jewels, Jaypore, and Miniso contribute to the mall's vibrant retail landscape.

Headquartered in Mumbai, Apparel Group is a prominent UAE-based fashion and lifestyle conglomerate. The group showcases a portfolio of renowned brands including Charles & Keith, Aldo, Skechers, Inglot Cosmetics, and Tommy Hilfiger in the Indian market. With a vast network spanning over 2,025 retail outlets across 80 brands, the conglomerate boasts a global workforce exceeding 20,000 individuals.

Apparel Group opens shop-in-shop for Beverly Hills Polo Club

Accord industry status to the retail sector, urges CMAI

The Clothing Manufacturers Association of India (CMAI) has urged the government to accord industry status to the retail sector, emphasising the need for streamlining the foreign direct investment (FDI) policies particularly in single-brand retail.

Discussions at a closed-door meeting attended by top retailers such as Aditya Birla Fashion and Retail, Bestseller, Biba, TCNS Clothing, Shoppers Stop, and government representatives including Rohit Kansal from the Ministry of Textiles, centered around the potential and challenges of the retail industry in India.

Rahul Mehta, Chief Mentor, CMAI, highlighted, there is a unanimous desire among stakeholders for the retail sector to be recognised as an industry. Currently subject to varying state regulations, It is important for the central government to standardise policies and decision-making processes, he added. The retail industry needs to be treated on par with manufacturing industries, enabling more cohesive policymaking and support mechanisms, he added further

The meeting also raised concerns over the complexities surrounding FDI regulations, particularly for single-brand retailers operating multiple brands. The cumbersome process of obtaining licenses and establishing multiple entities was identified as a barrier to foreign retailers seeking to enter the Indian market.

In response to these challenges, CMAI said, it intends to submit a white paper to the government outlining industry obstacles and proposing measures to enhance the ease of doing business for retailers. Additionally, the association advocated the establishment of a retail upgradation fund to support the expansion of small brands' into smaller towns and cities.

Deloitte's 2023 report estimates, valued at $930 billion in 2022, India’s retail market is projected to grow to $1,930 billion by 2030. Against this backdrop, the call for industry status and policy reform underscores the sector's pivotal role in India's economic landscape.

Accord industry status to the retail sector, urges CMAI

Ritu Kumar teams up with Wed Me Good for a bridal fashion event

24 February 2024, Mumbai 

Esteemed luxury traditional and occasion wear brand, Ritu Kumar joined forces with the weddings business Wed Me Good to orchestrate a captivating bridal fashion event in the heart of Mumbai. This exclusive affair boasted an interactive session featuring the renowned celebrity makeup artist Namrata Soni.

Dubbed as 'Bespoke Bridal Affair,' Ritu Kumar's event served as a platform to unveil the brand's latest collection of lehengas and sarees tailored for the spring wedding season. The event not only showcased timeless classics such as red and ivory lehengas but also introduced ornate overcoats in rich jewel tones and dazzling gowns.

The event was a testament to Kumar's commitment to curating unforgettable experiences for soon-to-be brides in Mumbai, the company stated. The highlight of the event was the exclusive bridal makeup masterclass conducted by the illustrious Namrata Soni.

Founded by the visionary designer Ritu Kumar, the eponymous label stands as one of India's oldest design houses. With a workforce exceeding 800 employees and a network of over 50 stores spanning across the nation, Ritu Kumar's empire comprises three distinct brands: 'Ritu Kumar', 'Label Ritu Kumar', and the esteemed bridal couture line, 'Ri'.

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Ritu Kumar teams up with Wed Me Good for a bridal fashion event

Adidas sets new benchmark with a ‘Home Of Sport’ concept store in Mumbai

Setting a new benchmark in retail innovation, renowned athletic apparel and footwear brand, Adidas introduced its innovative Home Of Sport concept store on the Linking Road in Mumbai.

Spanning 6,307 sq ft across four floors, the stand-alone store embodies the essence of Mumbai's vibrant culture and energy. Its design integrates the elements of the city's rich cultural tapestry by featuring handcrafted carpets inspired by Paithani art and visuals paying homage to India's beloved sport, cricket.

The Home Of Sport store introduces the concept of a 'run lab,' a pioneering initiative in India aimed at assisting consumers in discovering their perfect pair of running shoes.

Furthermore, the store features a 'made for you' zone, inviting customers to engage in co-creation experiences with local artists and the store team, fostering a sense of personalisation and community.

Dedicated to catering to the diverse needs of its clientele, the store boasts an exclusive women's category, underscoring Adidas's commitment to inclusivity and diversity. Moreover, patrons can explore the Adidas Originals shop-in-shop, dedicated to offering lifestyle, fashion, and heritage products. Notably, the store also hosts the first Y-3 shop-in-shop in Mumbai, further enriching the retail landscape with its avant-garde offerings.

Adidas first entered into India through license agreement with the footwear brand Bata in 1989. Subsequently, in 1996, the brand re-entered India via a joint venture with Magnum International Trading Company. Over the years, it has continued to expand its presence, culminating in the approval from the Indian Government in 2016 to establish 100 per cent foreign-owned stores in the country.

This latest endeavor follows the unveiling of Adidas's flagship store in India, located at Connaught Place, Delhi, in 2021. Founded in 1949 by Adolf Dassler, Adidas has cemented its status as a global leader in athleisure and sports apparel, with Adidas Originals embodying its dedication to innovation, style, and heritage.

Adidas sets new benchmark with a ‘Home Of Sport’ concept store in Mumbai

Skechers named official kit provider for Mumbai Indians

Marking the brand’s foray into the world of cricket, Skechers has been named as the official kit provider for the Mumbai Indians, a prominent team in the Indian Premier League.

As part of this exciting venture, Skechers India has undertaken the task of manufacturing the official playing kits for both the men's and women's teams of the Mumbai Indians. The brand has launched exclusive jerseys crafted by renowned fashion designer Monisha Jaisingh for the women's team, adding a touch of elegance and style to the players' attire.

The design of the jerseys is inspired by peacock as a symbol of strength and pridce, says designer Monisha Jaisingh. The vibrant blues representing the peacock's feathers, complemented by coral-peach tones inspired by its stem, and the gradient pattern resembling its majestic spread, all contribute to a design exuding fierceness and beauty, she adds.

Rahul Vira, CEO, Skechers Asia affirms, the fusion of Mumbai Indians' winning spirit, Jaisingh's design expertise, and Skechers' dedication to performance and comfort will redefine on-field style besides creating memorable moments for players and fans alike.

Widely available across India, Skechers' products can be accessed through its e-commerce platform, retail outlets, and various third-party retailers nationwide.

Skechers named official kit provider for Mumbai Indians

The Souled Store debuts into Kerala with a store in Kozhikode

 24 February 2024, Mumbai

Renowned for its fusion of streetwear and licensed merchandise, The Souled Store has marked its inaugural entry into Kerala's retail landscape with the inauguration of its first brick-and-mortar outlet in Calicut, also known as Kozhikode. Nestled within the bustling precincts of Gokulam Galleria Mall, this strategic move underscores the brand's commitment to expanding its footprint in the southern region of India.

The storefront boasts a striking bright red façade adorned with the iconic, illuminated brand logo, featuring The Souled Store's signature ghost-like mascot. Stepping inside, patrons are greeted by a vibrant, contemporary ambiance, accentuated by the brand's extensive array of character goods and official apparel merchandise tastefully on display.

Originating from Mumbai, The Souled Store has carved a niche for itself, catering to avid enthusiasts through its direct-to-customer e-commerce platform and a network of over 22 brick-and-mortar outlets across various cities, including Mohali, Bengaluru, Chennai, and Mumbai. Since its inception in 2013, the brand has remained steadfast in its dedication to offering a diverse range of apparel featuring beloved characters from an array of franchises, encompassing the enchanting world of Harry Potter, the iconic Power Puff Girls, as well as the illustrious Marvel, DC, and Disney universes, among others.

With its foray into the vibrant retail landscape of Kerala, The Souled Store endeavors to captivate the hearts of aficionados, offering a captivating fusion of pop culture-inspired fashion and licensed merchandise. Through its distinctive blend of creativity, innovation, and unwavering passion, the brand continues to redefine the contours of contemporary streetwear, establishing itself as a quintessential destination for discerning consumers across the nation.

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The Souled Store debuts into Kerala with a store in Kozhikode

Spykar outlines expansion plans for FY’25

Denim and apparel brand Spykar has outlined ambitious expansion plans for FY’25, set to commence in April. The company aims to inaugurate 40 new brick-and-mortar stores with a strategic focus on franchise launches across India.

The brand intends to strategically locate these stores across the nation to maximise the brand’s reach and accessibility to customers, says Sanjay Vakharia, CEO.

These announcements were made on the sidelines of a panel discussion organised by the Clothing Manufacturer’s Association of India at Bharat Tex 2024.

Previously, Spykar had disclosed its intentions to strengthen its presence in Tier II and III cities, responding to the escalating demand for branded apparel in non-metro areas. The brand adopts an omni-channel retail strategy, supplementing its brick-and-mortar stores with a direct-to-customer e-commerce platform.

According to its website, Spykar boasts over 2,250 points of sale, inclusive of more than 300 exclusive brand outlets. Since its inception in 1992, Spykar has been a part of the Metdist Group, a business entity promoted by the Bagri family since 2014.

Spykar outlines expansion plans for FY’25

Altan, President IAF: War harms all, hoping for peace!

29 February 2024, Mumbai

Salil Chawla, DFU Publications Director Salil Chawla had the opportunity to interact at the Shahi Exports signing membership ceremony with the IAF at the Bharat Tex 2024 Expo with Cem Altan, President of the International Apparel Federation, also a manufacturer from Turkey.
Altan stated, introducing himself," I mainly work on jerseywear for the UK and US markets. And I also represent the Turkish Clothing Manufacturers Association and the Istanbul Apparel Exporters Association in Turkey.".
Q: Could you elucidate, throw some light on this MOU exactly?
Altan: Well, actually, this is not an MOU. This is a membership signature. Since I became president, I have tried to extend the existence of IF to big manufacturing groups. And in India, we already have association members like CMAI and, among others, the Apparel Exporters Association of India.
But we didn't have any corporate members. So we have been talking to Shahi Group because they are one of the biggest export companies from India. And they have also been following us closely for the last couple of years.
And we talked to them for the last three years, and finally they decided to join IF. And I'm very happy for that because we need strong voices for manufacturers to make themselves understood on the apparel platform.
As you know, we have a lot of people who are interested in apparel. So we had difficulties during the pandemic, and really, brands had failed, you know, compliance, compliance, financial compliance. A lot of companies didn't get paid, and a lot of cancellations happened.
And some of them changed their minds, and, you know, with the sport of social media. But we realized that there is really nothing to protect the suppliers and manufacturers against the brands. Because when brands want to work with you, they put in front of you a big contract that only covers their own interests. There is nothing for the manufacturers in that contract. So we prepared the white paper under the initiative of SDI, which is the Sustainable Terms of Trade Initiative.
We have been working on this with GIZ from Germany. They are supporting us with the members of IF. The STTI project is now accepted by the OECD and the European Parliament. Our project and our requirements from the grants have been accepted, and they are now being considered by the EU Parliament.
So hopefully there will be some regulations soon to protect manufacturers. Also, we have problems with audit fatigue. As you know, every company that works with you wants an audit. So we have an audit, a social audit, a physical audit, and an environmental audit.
But each company you work with asks for different audits, but all the same things. They look at the same things, so nothing is different. So if you work with ten companies, you need to have ten different audits, but they are all the same.
And this is also an expensive process for grants, and it is also more time-consuming. When they come to the factory for an audit, it takes a lot of attention.
The other important thing is as you know, there are a lot of new legislations in the EU and the United States, and we have to really comply with these legislations, especially the Green Deal for the European Union, which is very important.
The decarbonization and carbon zero programs in 2000, 2030, 2040, and 2050 are zero carbon programs. Yeah, and also, a lot of countries now applying EPR, Expensive Produce Responsibility, and Extended Produce Responsibility, which is very important and there are a lot of responsibilities on suppliers as well as brands to recollect and recycle their products
We have to fulfill all all these requirements and if you don't, a lot of beauties will be on top of the suppliers, so this is important and also have to invest on green factories You know that using renewable energies, we recycle the water, use less water, and use less energy. We also adjust our own production carbon emissions. 
And there are a lot of things and a lot of challenges happening. And we have to really work hard to really improve our industry, make it greener, more productive, and more digitalized. And of course, traceability and transparency are very important because soon there will be a product passport, and consumers want to know where the fabric or fiber comes from and where garments are made. 
So in this passport, consumers will see everything, and that's why transparency and traceability are very important. So our business is hard business. And I hope that these wars are over, as all the supply countries. are affected by them.
Also, another problem we have now is the logistical problem because of the Red Sea. A lot of ships going through the Red Sea channel have to go through South Africa now. 
So that is also increasing the delivery times for the brands. So this way, they also realize how important it is to work with near hubs, closer hubs as well. Says IAF President," And this is where Turkey comes into big importance because Turkey is a safe haven for retailers, and now they have been away from Turkey for some time because of the prices. 

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IAF

Reliance Retail-led label Yousta launches new store in Surat

24 February 2024, Mumbai 

Reliance Retail's youth-oriented fashion label, Yousta, has made its debut in the retail market of Surat, Gujarat, with the aim to captivate the fashion-conscious demographic with its trendy merchandise.

Situated within the Reliance mall in Udhna, the newly unveiled store in Surat showcases a diverse array of trendy outfits, unisex apparel, and character-themed merchandise, along with weekly fashion releases through its distinct "Starring Now" collection. Complementing its fashionable offerings, the store provides a contemporary shopping experience enhanced by technology, featuring QR codes for effortless information retrieval, self-service checkout counters for speedy transactions, and charging stations for electronic devices.

Yousta has been steadily expanding its footprint across different regions, with a particular focus on Gujarat, offering chic and affordable fashion tailored to the tastes of the younger generation.

Since its establishment in August 2023, Yousta has rapidly gained traction as a premier destination for budget-friendly shopping, addressing the ever-evolving preferences of youthful consumers. With its stylish garments priced below Rs 999, and the majority falling below Rs 499, Yousta is dedicated to democratizing fashion accessibility.

Demonstrating its commitment to community involvement, the Surat branch of Yousta has partnered with a non-profit organisation, allowing customers to donate old clothing items, thus supporting community initiatives and promoting sustainable practices.

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Reliance Retail-led label Yousta launches new store in Surat

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