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Over 6 million customers purchase ethnic wear from Flipkart in the past one year

21 May, Mumbai 2025

In the past one year alone, over 6 million customers purchased ethnic wear from Flipkart, India's leading e-commerce marketplace. Notably, nearly 90 per cent of these sales came from repeat buyers.

Almost half of these ethnic wear customers on Flipkart were aged between 25 and 35 years old. Most of this demand was driven by major urban centers including Bengaluru, New Delhi, Kolkata, Hyderabad, Patna, Lucknow, Chennai, Pune, Mumbai, and Guwahati.

Within the ethnic wear segment, women's purchases account for roughly 65 per cent of the total, primarily driven by female shoppers. Conversely, male shoppers drive 88 per cent of transactions in men's ethnic wear. This category is also experiencing substantial growth in smaller towns and Tier III cities, which now contribute to 55 per cent of the total shopper volume.

Ethnic fashion has become a key entry point for new shoppers, especially from Tier II and Tier III cities, where traditional style needs meet the convenience of online shopping, states Kunal Gupta, Vice President, Flipkart Fashion. This segment is not only driving a significant share of new customer acquisition but also reflecting the deep cultural preferences of our diverse consumer base, he adds.

Customers primarily purchase ethnic wear for daily use, work, college, festivals, and weddings. Peak sales periods align with festive months from August-November and wedding seasons from November-February and April-May. Artisan-led brands like Konark, Shishir, and Wreetika, along with national labels such as Libas, Indo Era, Janasya, and Mirchi Fashion, are performing strongly on the platform, bringing traditional styles into the modern retail spotlight.

Across ethnic wear categories, kurta sets lead the demand, accounting for 42 per cent of total sales, followed by sarees at 24 per cent, and kurtis at 18 per cent.

Established in 2007, Flipkart boasts a registered user base exceeding 500 million and offers over 150 million products across 80 categories. Currently, the platform hosts over 1.4 million sellers, including those from its Shopsy platform.

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Eponymous womenswear brand Ananya Goenka Bagaria opens debut store in Kolkata

21 May, Mumbai 2025

Launching her eponymous womenswear label, former investment banker and University of Michigan graduate Ananya Goenka Bagaria has opened its debut store in Kolkata.

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The experiential luxury fashion store retails the brand’s first collection, ‘Reign Your Narrative’ offering tailored silhouettes in cloud-hued satins, structured crepes and sheer organzas. These are complemented by hand-finished touches and tonal embroidery. The garments offered in this collection include shirt jackets, waistcoats, and statement jackets with architectural collars, sculptural drapes, and cascading panels.

Positioning itself as slow fashion brand for modern Indian women, AGB draws inspiration from Bagaria’s global education and personal evolution, Bagaria’s transition from finance to fashion has been shaped by a desire to create clothing that empowers through thoughtful craftsmanship, says the designer.

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Gully Labs eyes $12 million in value by FY28: Arjun Singh, Co-founder

20 May, Mumbai 2025

Having recently teamed up with motorcycle brand Royal Enfield for an exclusive sneaker collection, sneaker brand Gully Labs aims to grow to a $12 million brand by FY28, says Arjun Singh, Co-founder.

Launched two years ago, the brand aims to boost revenues by 10x by FY28. Of this, the brand hopes to generate $1.8 million revenues this fiscal year.

From the earlier 10-15 sneakers, the brand currently sells nearly 1,500 sneakers every month, adds Singh. To expand its reach, Gully Labs plans to sharpen its marketing efforts and improve its sales strategy. Until now, it has primarily been a product manufacturing and design-led brand, Singh notes.

Currently available through its website and at two multi-brand outlets (MBOs) in Mumbai, Gully Labs is looking to expand its presence on key online marketplaces and boost its brick-and-mortar footprint.

This fiscal year, the brand plans to expand into MBOs in Hyderabad, Kolkata, and Delhi, he asserts. It also plans to open its flagship store in Mumbai, spanning 1,500 - 2,000 sq ft, Singh adds.

Gully Labs recently invested $36,000 to open a vertically integrated manufacturing unit in Noida, covering 10,000 sq ft with a production capacity of 10,000 sneakers per month. Currently offering 25 SKUs, the brand plans to double this by the end of this fiscal year, states Singh.

Being cash flow positive, the brand generates 20 per cen of its revenue from international markets. It sells to customers in the US, UK, UAE, Singapore, Australia, and Canada, says Singh, adding, Gully Labs plans to further deepen ts presence in the US market.

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Gully Labs eyes $12 million in value by FY28: Arjun Singh, Co-founder

Libas forays into quick commerce in collaboration with Zepto

20 May, Mumbai 2025

A rapidly growing apparel brand in India's retail market, Libas has forayed into the quick commerce market in partnership with Zepto.

Aimed at offering apparel delivery within 10 to 12 minutes, this move aligns with Libas's digital-first approach, targeting faster fulfillment to meet evolving consumer expectations for instant access to fashion.

The partnership will allow Zepto users across 50 cities, including major metropolitan areas like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, to access a curated selection of Libas's best-selling kurta sets, co-ord sets, and other everyday wear. The collaboration leverages Zepto's hyperlocal delivery network to enhance speed-to-customer in the online fashion retail segment.

Sidhant Keshwani, Founder and CEO, Libas, says, constantly reimagining how fashion fits into the lives of modern Indian women, Libas’ launch on Zepto is aimed at empowering customers with instant access to style, no matter the occasion. The brand is one among the first fashion labels in India to embrace quick commerce at this scale.

Devendra Meel, Chief Business Officer, Zepto, adds, through its partnership with Libas, Zepto aims to make its customers’ lives easier by catering to their wardrobe needs.

The companies also released a campaign video to highlight the concept of on-demand fashion delivery. The initiative underscores how India's fashion retail sector is evolving to meet real-time consumer needs through the integration of technology, logistics, and trend-driven merchandise.

This development marks one of the earliest large-scale fashion category integrations on a quick commerce platform in India, reflecting a shift in how apparel brands are approaching distribution, convenience, and consumer engagement.

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Libas forays into quick commerce in collaboration with Zepto

Red Chief launches debut summer collection at Times Fashion Week 2025

20 May, Mumbai 2025

Footwear and clothing brand Red Chief launched its debut summer collection at Times Fashion Week 2025, showcasing a laid-back approach to classic casual wear and emphasizing its growing emphasis on its apparel line.

Held at the Hyatt Regency in Delhi, the runway show featured three main themes: 'Holiday Casual,' 'Summer Neutral,' and 'Renewed Heritage,' each embodying a unique seasonal vibe, as models displayed layered outfits in neutral tones. Positioned as an emerging player in men’s casual wear, Red Chief presented a range of wardrobe staples, including chinos, jeans, shirts, t-shirts, sneakers, and both dress and casual shoes.

More than just style; the collection is an expression of how Indians are dressing today, mixing identity, comfort, and confidence, says Rahul Sharma, Senior General Manager, Red Chief.. Through each theme, the brand has aimed to capture not just the colors and fabrics of summer, but also the moods that define the season, he adds.

The brand’s participation in Times Fashion Week drew influencers and fashion industry experts, underscoring its intention to build a stronger presence in the apparel and lifestyle market alongside its well-established footwear offerings. Founded in 1995, Red Chief sells its products through its direct-to-consumer e-commerce store, among other retail channels, according to its website.

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Red Chief launches debut summer collection at Times Fashion Week 2025

CMAI postpones North India Garment Fair amid border tensions

19 May, Mumbai 2025

The Clothing Manufacturers Association of India (CMAI) has postponed the 3rd edition of the North India Garment Fair (NIGF), originally scheduled for May 27-29, 2025, at the Yashobhoomi Convention Centre (IICC) in Dwarka, New Delhi. The decision comes in response to the recent border conflict with Pakistan, which has particularly impacted the northern region and dampened overall market sentiment.

Santosh Katariya, President of CMAI, confirmed that the fair is not cancelled but temporarily deferred. “After extensive discussions with exhibitors and buyers, and considering the overall concerns from stakeholders, we have decided to postpone the event until further notice,” he said. He added that the association respects the sentiments of the industry and aims to host the event when the situation becomes more conducive.

The new dates for the garment fair will be announced in due course. CMAI reaffirmed its commitment to the apparel industry, assuring stakeholders that the event will return with greater impact once the market stabilizes. The association emphasized that this is a pause, not an end, to its efforts in supporting North India's garment manufacturing sector.

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CMAI postpones North India Garment Fair amid border tensions

The Sock Street closes new funding round at $1 million valuation

20 May, Mumbai 2025

India's first direct-to-consumer lifestyle brand redefining socks as bold fashion statements, The Sock Street has successfully closed a new funding round for an undisclosed amount.

The company maintains a valuation of $1 million, demonstrating support from the investor community for their vision and growth plan.

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Founded by media industry entrepreneur Shobhit Gaur and currently led by Udit Mayor, CEO, The Sock Street has already established itself as a category-defining player in the lifestyle essentials market. The brand's most recent investment will support its plan for rapid expansion, product development, and omnichannel access across the country.

.This new funding is a testament to the team’s relentless pursuit of excellence and the growing trust its investors and customers have placed in the company’s vision. Through this funding round, the brand aims to accelerate its journey towards making socks a global symbol of self-expression and sustainability.

Having witnessed an explosive growth since launching, The Sock Street has been expanding its online presence, increasing international demand, and building a loyal customer base throughout India. The company launches fun, pop-culture-inspired and luxurious collections created using sustainable fabrics.

Mayor adds, the new funds will drive The Sock Street’s global expansion, fuel design innovation, and enhance its omnichannel experience. Known for its bold, fashion-forward socks and collaborations with artists, the brand is capturing the attention of Gen Z and millennials.

With a strong focus on quality, sustainability, and plans to open 500 dark stores across India, The Sock Street is set to become a major player both online and offline.

This new influx of capital will help the brand double its product R&D, expand into global markets, and create hyper-local, immersive retail experiences, he adds further.

The funds will help the brand strengthen its supply chain, expand footprint into global markets, and accelerate its journey towards introducing more sustainable, performance-driven products, avers Saurabh Srivastava, Chief Business Officer.

Anuj Dhingra and Manu Gulati, Partners, Knit World Inc, say, The Sock Street’s unique brand proposition and commitment to disrupting the lifestyle essentials space offers tremendous potential for investors. The team’s passion, clear vision, and focus on quality and innovation convinced us to come on board as strategic partners.

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The Sock Street closes new funding round at $1 million valuation

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