Snitch launches new summer collection in partnership with beverage brand Paper Boat
16 June, Mumbai 2025
India’s leading direct-to-consumer (D2C) men’s fashion brand, Snitch has launched a new summer collection in partnership with the beverage company known for its playful creations- Paper Boat.
As part of this exciting collaboration, Paper Boat has introduced its brand-new drink, Nata, described as India’s first chewable drink that doubles as a snack - a tropical-inspired cooler designed to beat the heat and lift spirits. This partnership aims to deliver a memorable in-store experience that blends Snitch’s effortless style with Nata’s uniquely refreshing taste for a season that’s both fashionable and satisfying.
As a part of this collaboration, aper Boat welcomes visitors with a wave of fun and refreshment the moment they step into Snitch stores, transforming each location into a breezy escape filled with color, energy, and unexpected delights. A branded photo booth setup - available at all outlets except Lajpat Nagar - offers the perfect photo opportunity, surrounded by vibrant Paper Boat branding that adds a playful, summery vibe throughout the store.
This activation is currently live at Snitch’s flagship stores in Delhi (Lajpat Nagar) and Bengaluru (HRBR, HSR, BEL Road, Brigade Road, and Banashankari). Shoppers there are also treated to a complimentary Paper Boat drink with every purchase, making their shopping spree even more refreshing. To round off the experience, easel stands, tent cards, and a specially styled seasonal display bring Snitch’s bold summer collection to life, while influencer-driven content extends the story beyond the store to digital feeds across various platforms.
Chetan Siyal, Chief Marketing Officer, Snitch, says, this collaboration with Paper Boat is the brand’s way of turning a simple store visit into a refreshing summer experience, blending style with joy, playfulness, and unforgettable moments.
