13 June, Mumbai 2025
Launching its retail operations in the country, Juicy Couture has opened its maiden EBO in Lucknow, Uttar Pradesh. Located within the Phoenix Palassio Mall, this new store strategically positions the Los Angeles-based brand in a major consumer hub in North India.
The opening of this new store is a part of Brand Concept’s greater strategy. to bring high-end international fashion labels to the Indian market. The store will offer Juicy Couture's signature product lines, including its famous velour tracksuits, handbags, lingerie, hair accessories, luggage, and various lifestyle items. These collections have been specifically curated to match the tastes of India's style-conscious consumers.
The launch event featured an exclusive wine and cheese reception alongside a fashion show, attended by prominent influencers and media. This showcase was designed to highlight the brand's image and its strategic placement in the Indian market.
Nabendu Chakraborty, Chief Operating Officer, Brand Concepts says, opening of this new store in Lucknow is a significant milestone in the company’s strategic retail expansion. It presents the brand's bold and aspirational identity. With this opening, the brand continues its dedication to providing premium global fashion experiences customized for the discerning Indian consumer.
Brand Concepts has collaborated with Authentic Brands Group to introduce the brand's offerings in the Indian market. The company's expansion plan targets key metropolitan and tier-one cities, which are experiencing a steady rise demand for international lifestyle and fashion brands . Juicy Couture has already built a local presence in India through prior collaborations with Indian celebrities and influencers, such as Chitrangada Singh and Alanna Panday, as well as a feature in the film Housefull 5, which has further boosted the brand's visibility in the region.
