Nykaa Fashion to launch sale event with Bollywood actor 'Alaya F'

26 May 2022, Mumbai:

Beauty giant Nykaa’s fashion arm Nykaa Fashion will launch its ‘Biggest Sale Event of the Year’ in partnership with Bollywood celebrity Alaya F from May 26 to June 1.

*As per a Fashion Network report, the event will focus on brands to promote a large number of both Indian and international labels before the height of the summer season Nykaa has enlisted Alaya F to promote the sale event and she has filmed promotional videos for this effect.

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While the sale will offer discounts of up to 80 percent off, numerous brands will have a flat rate discount across all products and these will range from 40 percent to 60 percent. Brands participating in the sale will include Eridani, Lavie, Kazo, US Polo Assn, Na-Kd, Forever 21, Vero Moda, Biba, Puma, etc.

In order to boost customer engagement on its dedicated shopping app, Nykaa Fashion will also launch a range of games to enable shoppers to collect ‘offer coupons’ on the app.

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These can be exchanged for further discounts within the shopping app.

Nykaa Fashion is also adding international brands to its ‘Global Store’ with the aim of offering products from across the globe. It recently added women’s western wear brands Oxxo and Lipsy among others.

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CREDITS: *A Fashion Network report