Bhumi Pednekar teams up with Saritoria to champion sustainable fashion

Bollywood actress and sustainability champion Bhumi Pednekar has teamed up with pre-loved clothing platform Saritoria to sell a curated selection of her personal wardrobe pieces on the platform, promoting sustainable fashion and giving fans a chance to own a piece of her style.
More than just a celebrity closet sale, this collaboration endorses conscious consumption. Shehlina Soomro, Founder, Saritoria emphasises its mission to make pre-loved clothing the first choice for everyone, and Pednekar's involvement as a powerful endorsement. Her wardrobe, featuring brands like Jacquemus and House of CB, caters to the modern millennial and Gen Z audience.
Proceeds from the sale will go to charity, further aligning the initiative with Pednekar's values.
With its over 10,000 users, Saritoria capitalises on the growing demand for pre-loved luxury and premium fashion in India. The platform plans to expand its user base and seller network, as well as open hubs across the country in the next five years.