Flipkart EOSS opens, adds omnichannel format

 06 December 2022, Mumbai

Flipkart will hold the End Of Season Sale from December 7 to 12, 2022. The e-commerce giant will host over 2,00,000 sellers, and more than 10,000 brands, and aims to serve about 20,000 pin codes.

The EOSS will focus on winter apparel, wedding collections, ethnic wear, women’s wear, children's clothing, lifestyle accessories, and beauty products.

For the EOSS, the online retailer has taken an omnichannel initiative and partnered with more than 5000 stores of 200 brands offering to host their offline exclusive catalog on Flipkart's platform.

While Flipkart will enable consumers to discover and shop from local seller stores online, it will help sellers with faster delivery through its pan-India robust supply chain. More than 50 percent of customers at Flipkart are from Tier II and Tier III cities.

Flipkart will host an upgraded version of its live commerce, image search, and video catalog features. More than five million Flipkart shoppers have used the image search feature. Consumers using the image search option have the tendency to convert by 1.8 times.

And some 50 million-odd customers have engaged in Flipkart’s live commerce feature. The type of verticals and products within a fashion that Flipkart sells during a June end-of-season sale is very different from that during a December sale.

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