Libas launches new campaign with Bollywood actress Kiara Advani

India’s fast fashion omnichannel Indian wear brand, Libas has launched its latest campaign, #UffTeriAdaa, featuring brand ambassador and renowned Bollywood actress Kiara Advani. 

Capturing the essence of individuality and the festive spirit through fashion, the campaign launched with a vibrant film showcasing Kiara Advani in the brand’s latest festive winter collection, exuding elegance in a shimmery, captivating avatar.

Acting as the perfect mood board for the season, the new collection offers designs that help elevate the customers’ festive experience. Crafted to make every occasion special, the range offers everything from shimmering accents, zari embroidery, and sequins to gotta patti and playful, vibrant patterns. It allows women to embrace their unique style while embodying the festive spirit.

Sidhant Keshwani, Founder and Chief Executive Officer, Libas says, the collection reflects the brand’s commitment to blend tradition with contemporary style,  Advani’s charisma will inspire the brand’s customers to celebrate their individuality during the festivities.

Celebrating the rich tapestry of Indian culture through fashion, this collection inspires women to embrace their unique styles during the festive season, adds Advani.

The collection will be available across all major online platforms, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s own website, app, and retail stores.

Libas will launch its annual ‘Big Diwali Sale’ starting Oct 5, 2025 offering discounts of up to 70 per cent with an additional 15 per cent off on select products.