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Anamika Khanna launches collaborative collection with H&M at Palladium Ahmedabad

Renowned designer Anamika Khanna launched her collaborative collection with H&M at the fast fashion brand’s store in Palladium Ahmedabad.

Showcasing a striking blend of fluid silhouettes, intricate patchwork prints, and hand-embroidered details, the collection fuses Indian traditions with western fashion elements, offering the Ahmedabad shoppers a perfect balance of cultural elegance and modern style.

Known for curating exclusive and glamorous events, Palladium Ahmedabad hosted a live showcase of the collection. Attended by premium attendees including top influencers, socialites, and trendsetters, the event highlighted the collection’s unique blend of Indian and global influences. Its bold designs and innovative aesthetics resonated with the audience, reinforcing Palladium’s commitment to offering world-class fashion experiences.

With the launch of the H&M X Anamika Khanna collection, Palladium Ahmedabad not only introduces an exciting blend of contemporary and traditional fashion but also reinforces the mall’s status as the leading destination for high-end collaborations, exclusive launches, and premium shopping experiences.

AnamikaKhanna

Vikrant Massey to be Campus Activewear's new brand ambassador

Leading sports and athleisure footwear brand, Campus Activewear has selected actor Vikrant Massey as its new brand ambassador. Massey will promote the brand's recently launched Autumn/Winter 2024 collection, featuring casual sneakers and athleisure shoes available across multiple platforms.

Nikhil Aggarwal, CEO, Campus Activewear, states, the brand’s partnership with Massey, known for his versatility, will inspire aspiring artists and today’s youth population to embrace their individuality with confidence.

A homegrown brand, Campus Activewear celebrates individuality while also prioritising comfort. It takes bold steps to create a fashion statement for every Indian youth, adds Massey.
The Campus Activewear autumn/winter 2024 collection will be available at multi-branded stores, exclusive Campus outlets, and various e-commerce platforms.

CampusActivewear

Nappa Dori achieves major milestone with first store opening in Sri Lanka

Premium leather goods and accessories brand Nappa Dori has achieved a major milestone in its retail journey by opening its first physical retail store in Sri Lanka. Situated in the Departures area of Bandaranayake International Airport in Colombo, the store offers a wide range of fashion and travel products.

Evoking a vintage aesthetic, the store's interior features a fully wooden design that is complemented by modern elements such as large digital screens displaying the brand’s latest brand campaigns. The store offers a wide variety of products, including handbags, leather accessories, travel bags, and laptop bags, catering to both men and women.

Opening a store in Columbo’s international airport, will benefit Nappa Dori by providing it a diverse customer base. The brand offers a range of travel-friendly items, such as suitcases, leather organizers, air pod cases, and hand-luggage-friendly bags.

Founded by Gautam Sinha in 2010 in New Delhi, Nappa Dori aims to provide functional and timeless products for modern life. The brand also has retail locations in India, the UK, and UAE.

Nappa Dori achieves major milestone with first store opening in Sri Lanka

Fast fashion is replacing India’s traditional attire: Public Desire

Based on the data from the online women's clothing and footwear brand Public Desire, a new study conducted to examine apparel market revenue, clothing prices, and consumer buying habits, shows, the traditional trend of wearing simple, home-grown cotton garments in India is being replaced by fast fashion items.

Rapid urbanisation, westernisation, increasing disposable incomes, and a growing young population have made India a prime target for fast fashion brands with an average Indian spending approximately $2,500 per year on clothes, says the report by Public Desire.

India ranks India second only to Switzerland ($2,825 per person) and on par with Australia ($2,500) in terms of average annual clothing expenditure. The country also ranks third in overall clothing expenditure, trailing only the United States and Norway. This high average spend is attributed to multiple factors, including the cost of individual items and the number of purchases.

In contrast, China adopts a more modest approach to clothing consumption. Despite having the second-highest apparel market revenue globally, Chinese consumers buy an average of 21 items per year and spend a total of $259.09—the lowest on the list. This equates to an average price of just $12.11 per item.

Brands are capitalising on this by leveraging social media platforms and influencers to promote their products. Combined with rising disposable incomes, this digital marketing push has fueled a growing desire for fashionable apparel.

Fast fashion is replacing India’s traditional attire: Public Desire

Libas launches new campaign with Bollywood actress Kiara Advani

India’s fast fashion omnichannel Indian wear brand, Libas has launched its latest campaign, #UffTeriAdaa, featuring brand ambassador and renowned Bollywood actress Kiara Advani. 

Capturing the essence of individuality and the festive spirit through fashion, the campaign launched with a vibrant film showcasing Kiara Advani in the brand’s latest festive winter collection, exuding elegance in a shimmery, captivating avatar.

Acting as the perfect mood board for the season, the new collection offers designs that help elevate the customers’ festive experience. Crafted to make every occasion special, the range offers everything from shimmering accents, zari embroidery, and sequins to gotta patti and playful, vibrant patterns. It allows women to embrace their unique style while embodying the festive spirit.

Sidhant Keshwani, Founder and Chief Executive Officer, Libas says, the collection reflects the brand’s commitment to blend tradition with contemporary style,  Advani’s charisma will inspire the brand’s customers to celebrate their individuality during the festivities.

Celebrating the rich tapestry of Indian culture through fashion, this collection inspires women to embrace their unique styles during the festive season, adds Advani.

The collection will be available across all major online platforms, including Myntra, Flipkart, Amazon, Tata Cliq, and Nykaa Fashion, as well as on Libas’s own website, app, and retail stores.

Libas will launch its annual ‘Big Diwali Sale’ starting Oct 5, 2025 offering discounts of up to 70 per cent with an additional 15 per cent off on select products.

Libas launches new campaign with Bollywood actress Kiara Advani

Fastrack expands youth-centered product range with new ‘Fleek’ collection

Renowned watch and accessories brand, Fastrack has expanded its youth-focused product range with the launch of a new watch collection named ‘Fastrack Fleek’.

Designed for both men and women, Fleek was launched with 17 vibrantly colored watches and a captivating campaign film. The range aims to seamlessly transition the wearer from daily activities to dates and parties. By offering watches with colorful faces and contemporary styles, Fastrack seeks to strengthen its connection with Gen Z consumers in India.

Priced between Rs 2,795 and Rs 6,195, the new collection is now available across Fastrack's brick-and-mortar stores, its direct-to-customer e-commerce platform, and Titan World outlets. The diverse range is designed to cater to various budgets and style preferences.

Featuring dynamic visuals inspired by the shapes and facets of the watch, the campaign film is set in a surreal world. The video showcases a blend of life-size props, dynamic camera movements, and lively choreography that embodies the brand's ‘Seriously Playful’ attitude. It features the protagonists interacting with bold shapes and each other in a fresh, stylish manner, making a serious style statement.

Fastrack expands youth-centered product range with new ‘Fleek’ collection

Skechers collaborates with Ishan Kishan to promote new footwear collection

Global footwear brand Skechers has collaborated with Indian cricketer Ishan Kishan to endorse the brand’s performance and lifestyle footwear collection.

Kishan has been appointed as the brand’s newest ambassador and will feature prominently in marketing campaigns across various platforms. This partnership will boost Skecher’s presence among the youth demographic as it will leverage Kishan's popularity as a key player for the Mumbai Indians and his widespread appeal across the nation.

Emphasising on the importance of comfortable and performance-oriented footwear in his sporting endeavors, Kishan names Skechers as the ideal partner that caters to all his requirements. He expressed his enthusiasm to contribute to the brand's commitment to crafting top-notch athletic footwear.

Viewing this collaboration as an opportunity to capitalise on India’s passion for cricket, Rahul Vira, CEO, Skechers Asia, notes, Kishan will prove as an ideal ambassador for the brand as his vibrant persona resonates well with Skechers' sporty and stylish offerings.
Skechers' latest performance and lifestyle footwear collections for both men and women are now available for purchase on the brand's website and retail stores across India, catering to the diverse needs of consumers seeking comfort, style, and performance.

Skechers collaborates with Ishan Kishan to promote new footwear collection

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