Gant hosts exclusive event in Bengaluru to give customers first look of latest collection

American lifestyle brand Gant recently hosted an exclusive event at its store in Nexus Koramangala Mall, Bengaluru to giving guests a firsthand look at its newest collection.

Aligning with the brand’s strategy to directly engage its core audience in the Indian retail market, the event was attended by fashion professionals, influencers, and loyal customers,

The gathering served as a platform to highlight Gant’s seasonal offerings, including relaxed tailoring, nautical-inspired sweaters, and casual wear designed for everyday use. The brand’s focus on blending traditional craftsmanship with modern functionality was evident in the featured items, which aim to bridge the gap between daytime and evening wear, and coastal and city styles.

Interactive styling sessions led by fashion influencers demonstrated the versatility of the collection. These sessions provided attendees with practical advice for contemporary styling, helping to position Gant as a relevant choice for the modern Indian wardrobe.

The event also included personalized shopping opportunities and curated services to enhance the customer experience and build stronger brand engagement within the local market.

Apoorv Sen, COO, Iconic Fashion India, states, this experiential event was designed to give the brand’s customers a deeper connection with the brand and a firsthand look at the effortless sophistication that Gant represents.