07 December 2022, Mumbai
The literal way to decode "Cosplay" is a portmanteau of "costume play/costumed role-playing", which is an activity and performance art in which candidates namely 'cosplayers' meant to interrelate to generate a subculture supporting attires/costumes and stylizing accessories manifesting a particular actor/character & typically came out of the exercise of followers costuming at say science fiction conventions or something like that; giving wearers enjoyable/playful experiences, experiential fond memories, self-gratification/self-actualization and what not to say the least.
Growth trajectory
It is as per trade estimates projected to achieve US$ 8.05 Billion numbers by 2032 and likely to rapidly rise by an expected CAGR of 6% through the forecast period 2022-2032, thus securing a value of US$ 8.058 Bn by 2032 which is remarkable.
Growth engines
Customer preferences & choices for cosplay apparel/clothes sans any age barrier is one of the growth levers marching category to the future lately and what gives this leg up is sustainable acceptance for its varied and divergent role plays and thus securing a very sanguine trade's outlook going forward.
The critical influencing levers typically have been you have guessed it right are been Media and popular TV show artists to sensitize wearers across boundaries as a demand tailwind besides improved availability of cosplay apparel/clothes doing the rest.
Not to mention what spurs growth is the fast adoption of this dressing/clothing trend during multiple use cases such as photography sessions, fashion events viz like drama, dancing, acting, and much more responsible for the category that we see today as we move ahead in years.
An array of range
The wearer here is spoilt for choices in the case of Cosplay clothing/clothes spanning varied product offerings like shirts, cosplay hoodies, and fashion accessories wooing the targetted prospective wearer and giving ample choice to individual discernible consumer a character’s costumes of liking choosing out of the barrage of optionalities drawn out of what you call your very own fashion and entertainment/movie theatres driving wearer crazy fuelling demand across regions and boundaries.
The impact of social media
The article shed light on how Social media (SMs) platforms like WhatsApp, Instagram, and media influencers permit discernible users/prospective wearers and so forth to follow their favorite celebs/fave superheroes and likewise influencing wearer’s dressing/clothing perception thus broadly affecting the outcomes and considerations letting Cosplay Clothing getting there. No-brainer Besides this, social media (SM) today is a prime mover driving business penetration, allowing consumers to establish their business accounts and the rest is history.
For the longest time, the simultaneously evolving correlation is the emerging fashion rental business that is likely to be catalytic action making this type of clothing an enormously big opportunity for multi-stakeholders of the industry as we move ahead.
