13 October 2023, Mumbai
Fashion jewelry brands are seeing a rise in demand, especially among younger consumers.
A quick perspective
This is due to the affordability, variety, and trendiness of fashion jewelry. Consumers are also looking for jewelry that reflects their personality and values, as well as being eco-friendly and ethical.
To meet this growing demand, fashion jewelry brands are investing in new products and marketing strategies.
They are also preparing for the post-pandemic festive season, which is expected to see a surge in online shopping.
Here are some of the ways that fashion jewelry brands are adapting to post-pandemic shopping:
- Focusing on online sales: Fashion jewelry brands are increasingly focusing on online sales. They are creating user-friendly websites and apps, and they are offering a variety of payment and shipping options.
- Omnichannel experiences: Fashion jewelry brands are also blending online and offline experiences. For example, they are allowing customers to order products online and pick them up in store. They are also offering curbside pickup and same-day delivery.
- New product development: Fashion jewelry brands are investing in new product development. They are launching new collections that are inspired by the latest trends and that reflect the values of their target customers.
- Marketing strategies: Fashion jewelry brands are using a variety of marketing strategies to reach their target customers. They are using social media, influencer marketing, and email marketing to promote their products and services
Here are some specific examples of marketing tactics that fashion jewelry brands are using:
- Social media marketing: Fashion jewelry brands are using social media to connect with customers and promote their products. They are sharing photos and videos of their products, as well as customer reviews and testimonials. They are also running contests and giveaways to engage with their followers.
- Influencer marketing: Fashion jewelry brands are partnering with influencers who have a large and loyal following. They are sending them free products, sponsoring their posts, and asking them to create content featuring their products.
- Email marketing: Fashion jewelry brands are sending personalized and targeted emails to their existing and potential customers. They are offering discounts, coupons, and free shipping. They are also sending newsletters with tips, trends, and stories related to fashion jewelry.
By adapting to post-pandemic shopping, fashion jewelry brands are well-positioned to capitalize on the growing demand for their products.
5 key insights:
- Rising demand for fashion jewelry
- Affordable, trendy, and personalizable
- Online sales and omnichannel experiences
- New product development and marketing strategies
- Post-pandemic festive season surge
