27 December 2023, Mumbai
"Reverse Pitch: Country Expert Session. India":
Moscow's Zaryadye Park pulsated with the rhythm of saris and the clink of champagne flutes as the BRICS+ Fashion Summit unfolded. But away from the catwalk's glitz, a deeper intrigue simmered: "Reverse Pitch: Country Expert Session. India." This wasn't a conference call; it was a decoder ring for the enigmatic language of Indian fashion.
Dr. Gulbash Duggal, a fashion educator, disarmed the audience with a simple truth: "India loves clothes." This wasn't just whimsy; it was a business philosophy. We don't chase trends; we fall in love with garments, she declared, revealing a market driven by passion, not fleeting fads.
Akashdeep Singh, the strategist, wove the next thread. "E-commerce platforms like Choupette are your gateway to India," he proclaimed. He challenged the audience: "Collaborating with India isn't an 'if,' it's a 'what will you leave behind?'" His subtle shift reframed risk as opportunity, a siren call to fashion pioneers.
Visionary Sameep Shastri then painted a broader canvas. He urged BRICS+ nations to pool their strengths, each thread making a unique contribution to the tapestry. "Together," he thundered, "we can craft sustainable products that stand the test of time." This wasn't just fashion; it was a blueprint for collaboration, not competition, in a future yet to be woven.
Moderated by the effervescent Sanjay Chawla, Editor, DFU Publications, the session crackled with insights. He concluded with a provocative claim: "China has dominated the past four decades. The next three belong to India." This wasn't just a prediction; it was a challenge, an invitation to join the Indian fashion revolution.
From Dr. Duggal's emotional intelligence to Akashdeep Singh's strategic pragmatism and Sameep Shastri's visionary spirit, "Reverse Pitch" wasn't just about India; it was a lesson in understanding the human element that drives fashion. It was a reminder that in the vibrant tapestry of the BRICS+ world, India's colors are not just to be admired but embraced.
