Indian Fashion Designers: Collaborations transform the luxury market
17 October 2023, Mumbai
A majority of Indian fashion designers blend Indian culture, modernity, and superb craftsmanship.
They have made a name for themselves in the premium apparel segment, creating both casual and lavish outfits.
Some are famous worldwide for their creative designs, while others work behind the scenes, providing exquisite embroidery, embellishments, and fabrics to renowned brands.
Successful Indian Fashion Designers
Manish Malhotra is regarded as India's richest fashion designer.
Other successful designers include Tarun Tahiliani, Ritu Kumar, Rohit Bal, Sabyasachi Mukherjee, Neeta Lulla, Masaba Gupta, Anamika Khanna, and Anita Dongre.
New Trend: Collaborations
A new trend is emerging where designers collaborate with big corporates and companies with technical expertise to expand their reach and growth.
These partnerships benefit both parties and offer more opportunities than solo ventures.
Examples of Collaborations
Tarun Tahiliani got funding from ABFRL because of his long-term association with Chairman Kumar Mangalam Birla, who is a fan of Tahiliani's Ensemble.
ABFRL also bought a 51% stake in House of Masaba Lifestyle, owned by Masaba Gupta, and counting.
Reliance Brands also invested in Ritu Kumar, Abu Jani Sandeep Khosla, Manish Malhotra, and counting.
Conclusion
These collaborations are changing the luxury market landscape and offering more opportunities for Indian fashion designers.
5 key insights:
- Indian fashion: culture, modernity, craftsmanship
- Premium apparel: casual and lavish outfits
- Global recognition: creative designs, behind-the-scenes
- New trend: collaborations with big corporates
- Changing landscape: more opportunities for designers
