INTIMASIA, TENCEL ™ 2023: The Ultimate Destination for Intimate Wear Innovation

14 March 2023, Mumbai

About INTIMASIA
An ideal Platform to find and zoom out on new suppliers, or stay ahead of the competition, INTIMASIA 2023 is the place to be.
INTIMASIA 2023 is the must-attend event for anyone involved in the intimate wear, sleepwear, and activewear industry.
With its focus on connecting leading brands, suppliers, and industry professionals, it offers a unique platform for networking, sourcing, and gaining insights into the latest trends and innovations in the field.
INTIMASIA, Intimate Apparel Association of India (IAAI), Chief Organiser, and CEO, Yusuf Dohadwala recently alluded that, “INTIMASIA is a platform to reckon with and, beyond doubt is the most-sought after/much-needed stepping stone for the Indian intimate wear industry at the moment given its size, scale, and scope.

TENCEL™, arguably the globally most valued brand of Lenzing for lyocell and modal fibers, is tied-up with INTIMASIA to exhibit/demonstrate the future of the intimate wear segment in India.

The must-visit event, which was held from February 20-22, 2023, at the Bombay Exhibition Centre (BEC), Mumbai, covering a decent area of 120,000 square feet, covering 200+ brands, 100+ supply chain/raw material suppliers, 15,000+ Pan-India retailers, and varied distributors from nook & corner of the trade, and 500+ trade leading delegates.

Context setting; 2023 event was the 5th edition of INTIMASIA, supposed to be the largest B2B fashion expo in the intimate wear category in South Asia. The event served as a one-point forum bringing together producers, wholesalers, suppliers, retailers, and other diverse industry experts & professionals demonstrating & showcasing to ideate/interact and discuss the most-latest products, services, and technologies relevant to the whole long production chain.

The event brought to the spotlight outlining products such as lingerie, underwear, sleepwear, loungewear, swimwear, beachwear, yoga wear, activewear, children's innerwear, athleisure, shapewear, maternity wear, leggings, sportswear, thermals, socks, hosiery, and handkerchiefs, etc.

Noteworthy, here is that exhibiting suppliers also demonstrated fibers, yarns, elastics, lace, packaging, mannequins, retail software, display solutions, and machines. TENCEL™ INTIMASIA also highlighted/showcased product live demonstrations, collection launches/debuts, and engaging networking events all throughout its three-day trade show with gusto.

TENCEL™, the title sponsor of this momentous event, made the best out of this opportunity to showcase its innovations at the trade show to trade at large. Contextuailising the vitality of lyocell and modal fibers which are sold under the TENCEL™ brand driving a medley of innovations have seen significant demand in the Indian intimate wear market lately.

Sustainable story; Lyocell and modal fibers are made from sustainably harvested wood using eco-friendly manufacturing techniques, and needless to stress here, they are used in a range of highly specialized applications/use cases.

TENCEL™ fibers are widely recognized value they impart providing superior comfort and smoothness, their potential to regulate temperature, and high color vibrancy, etc. What is more interesting is underwear and high-quality lingerie incredibly benefit from the use of TENCEL™ Intimate cellulosic fibers.

As a base case, these fibers have a delicate character that gives them a scarcely perceptible feel, and they also credibly absorb moisture, creating a less congenial environment for the growth of bacteria, besides improving the sanitary properties of fabrics, whilst also adding enduring softness and enhanced breathability amongst many other indirect benefits they impart.

There was a trade who's who presented and participated in this august gathering entailing industry leaders, and captains with a lineup viz. Avinash Mane - Commercial Director, Lenzing fibers, Ritesh Sharma - Head - Brand & Retail, R-Elan,  Rajkumar Agarwal - MD, SVG Fashions, Dinesh Keswani - Business Development, Creora, Sanjay Chawla, Publisher & Editor, DFU Publications also a trade veteran and counting participated in multiple panel discussions held at the event to enlighten the attendees.

Yusuf Dohadwala, Chief Organizer and CEO of the Intimate Apparel Association of India, alluded very enthusiastically that, “INTIMASIA’s stupendous success has set a new milestone for the Hosiery & Knitwear Industry and, indeed is a watershed moment for the show with historic participation both in exhibitors & visitors.

Proud moment; The Show was like a show of strength further displaying India’s preparedness in increasing exports for the intimate wear industry and potentially reducing heavy reliance on China soon getting down on the path of attaining ATAMNIRBHARTA.

Data point; As per trade estimates," The Indian Innerwear & Comfort wear segment is presently worth 60,000 Crores and expected to hit 90,000 Crores by 2026 creating both incredible growth and enormous job opportunities.”

Giving insights on the event by sharing a byte from one trade expert Avinash Mane, TENCEL™  articulating, “We are a firm believer in the scale and scope of this ever-expanding the Indian intimate apparel market category, and unequivocally iterating that INTIMASIA is a great step towards it and in true spirit is the place to be.

He further optimistically expressed his belief & trust in this platform mentioning, hopefully, both attendees & trade per se got the best out of this trade show as assuringly it was a great platform for networking as well.”

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