Kids Apparel Market Surges with Social Media Influence

18 July 2023, Mumbai

The global kids' apparel market is projected to grow from USD 198.80 billion in 2023 to USD 318.34 billion by 2030, driven by social media influence, demand for stylish clothing, and parental awareness.

Over the forecast period, the market is expected to achieve a compound annual growth rate (CAGR) of 6.96%. 

What all you need to know

Quick overview

Cotton remains the preferred fabric, and the market has shown resilience during the COVID-19 pandemic. The impact of traditional and digital media on children's well-being should be carefully examined.

The casual clothing segment and the boys' segment are expected to dominate, while offline distribution channels remain significant.

Key players are implementing growth strategies to enhance their market presence. Asia Pacific and North America are the major growth regions, with India experiencing substantial growth due to changing demographics.

Invest in Stylish and High-Quality 

This expansion is primarily attributed to the increasing presence of children and tweens on social media platforms, influencing parents to invest in attractive, comfortable, and high-quality clothing for their kids.

However, it is important to recognize that there are also risks and potential drawbacks associated with these newer forms of media, which impact the well-being of children and teenagers.

Cotton Dominates

Cotton remains the preferred fabric for kids apparel, valued for its comfort, lightweight nature, ease of washing, and color retention. As parents prioritize these qualities, the popularity of kids clothing is set to soar, further fueling market growth.

COVID-19 & beyond

A comprehensive analysis of key market segments and recent trends is provided in the report, along with an examination of the driving and restraining factors that have shaped the market. 

Additionally, the report delves into the impact of the COVID-19 pandemic, highlighting the negative effects of transport and travel restrictions on market growth. 

However, the industry has exhibited resilience through measures such as automation, sanitation protocols, and production adjustments, paving the way for recovery in the post-COVID-19 phase.

The Impact of Social Media and Changing Fashion Trends on Children's Apparel Industry

Growing Parental Awareness and Demand for Fashionable Children's Clothing

In today's digital era, the children's apparel industry has experienced significant transformations due to the influence of social media and evolving fashion trends. 

Parents are now more conscious of their children's clothing choices, resulting in an increased demand for trendy and stylish garments.

Examining the Effects of Traditional and Digital Media on Children and Adolescents

Over recent years, children and adolescents have become deeply immersed in a diverse range of media formats, encompassing both traditional and digital platforms. 

While earlier research has highlighted health concerns and negative consequences associated with traditional media like television, there has been a notable surge in the utilization of digital media, including interactive and social platforms.

Evaluating the Benefits and Risks of Digital and Social Media for Young Individuals

Evidence-based studies have shed light on numerous advantages associated with the use of digital and social media among young individuals. 

These benefits include opportunities for early learning, exposure to novel ideas and knowledge, heightened social interactions and support, and improved accessibility to information. 

Nevertheless, it is crucial to acknowledge that these newer forms of media also entail risks and potential drawbacks that can impact the well-being of children and teenagers. 

Casualisation

The casual clothing segment is expected to dominate the market, owing to its high comfort and lightweight nature. 

In terms of end-users, the boys segment is projected to lead, driven by the rising birth rate of newborn boys. 

Furthermore, kids aged above 10 years are displaying a preference for stylish and trendy apparel, contributing to the market growth in this segment. 

Offline distribution channels are anticipated to hold a significant market share, as offline stores expand to meet the growing demand for kids' apparel.

Snapshot

Prominent players in the market, such as Nike, Burberry, and Carter's, are implementing various growth strategies, including store launches, partnerships, and business expansions, to enhance their market presence. 

For instance, Children's Place introduced Sugar & Jade, a new tween apparel, accessories, and footwear brand, featuring five apparel and accessory collections in November 2021.

Helicopter view

Growing Kids Apparel Market to Reach USD 318.34 Billion by 2030, Fueled by Social Media Influence and Comfort-driven Demand. 

Asia Pacific is poised to dominate the market, propelled by increased consumer spending on children's clothing, growing disposable income, improved childcare services, and a high standard of living. 

The North American market is also expected to experience strong growth due to parents' escalating concerns about their children's health and safety.

The market for Indian kidswear (0-14 years) was valued at US$ 16.4 billion in 2020, and it is expected to increase at a CAGR of 14.5 percent between 2021 and 2026. 

According to a survey by IMARC Group, the industry is largely driven by India's growing number of nuclear and dual-income homes.

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