21 September 2023, Mumbai
The plus size clothing market in India is poised for rapid growth in the coming years, driven by a growing body positivity movement and rising obesity rates. A report by MarketDigits, a US-based business research and consulting company, forecasts the market to grow at a CAGR of 5.7% during the forecast period 2023-2030.
The report attributes the growth of the plus size clothing market to a number of factors, including:
- Increasing awareness and acceptance of diverse body types
- Rising obesity rates, which have led to greater demand for inclusive plus-size clothing
- Growing demand for activewear and athleisure in plus sizes
- Increasing penetration of e-commerce platforms, which have made it easier for customers to shop for plus-size clothing
- Strong fashion marketing and promotional efforts by brands and celebrities
A number of established and new brands are now offering plus-size clothing in India, including FabAlley Curve, Alto Moda by Pantaloons, Gia by Westside, PlusS, ASOS Curve, Adidas, Nike, Puma, and Asos.
The growing trend of global consumers buying clothes that are not made for models but for real women who flatter their curves is expected to keep propelling the plus-size segment further over the next decade.
Short Message:
The plus size clothing market in India is a rapidly growing market with a lot of potential. Brands that are able to offer stylish and inclusive plus-size clothing are well-positioned to capitalize on this growth.
Gist; The plus-size clothing market in India is growing rapidly, driven by body positivity and rising obesity rates. Brands that offer stylish and inclusive plus-size clothing are well-positioned to capitalize on this growth.
