09 January 2024, Mumbai
ZUDIO: A fashion Zenith
A brand of multi-category apparel wear for women, men, and kids. Trent's value fashion concept- Zudio offers fashion at irresistible prices for men, women, and children.
Zudio, a value fashion brand from the Tata Group, plans to open 150 to 200 more stores by the end of FY2025, tapping into the rising demand for low-cost clothing. Zudio is doing well despite the market slowdown, as more customers look for fashionable clothes that fit their budget.
Nuanced picture
USP; Irresistible fashion @ irresistible prices
Zudio is part of Trent, the Tata Group’s retail arm, which has already opened around 100 exclusive outlets for Zudio in FY2024 and aims to grow its retail footprint further.
Zudio was launched by the Tata Group in 2017 to cater to the value-fashion needs of young Indian consumers.
The brand provides a variety of casual wear, party wear, and loungewear for men, women, and kids, along with accessories and lifestyle products, all under Rs 1,000.
More about background
Trent also runs the department store chain Westside and has a joint venture with the Spanish giant Inditex SA to sell Massimo Dutti and Zara products in India.
5 key insights:
- Budget fashion: Stylish threads, budget-friendly prices.
- Rapid expansion: 200 new stores, tapping affordability boom.
- Trend-conscious: Casual, party, lounge wear for all ages.
- Tata backed: Trusted brand, part of retail giant Trent.
- Global ambitions: Partnering with Zara giant, eyeing wider reach.
