Sustainable is achievable

 31 August 2022, Mumbai

Sustainability today is a business imperative and yes an achievable goal too. To identify the issues and find solutions, brands and retailers must collaborate with their suppliers.

Adopting more sustainable practices & materials in textiles would be the first start. However, it may have a load factor & might increase base prices by 5–10%. It is a domino effect on the rest of the sector.

Larger orders will result from large businesses sourcing more ethical fabrics & responsibly for their collections, lowering the total production cost and making the product more affordable for the general public.

The case in point is H & M Hennes & Mauritz AB, the Swedish Brand is making remarkable attempts to integrate sustainability into every aspect of its operations and attempting to lessen its activities' environmental effects. The fashion brand has undoubtedly realized that carrying on with business as usual, concentrating exclusively on short-term profits, utilizing raw resources inefficiently, disrespecting human rights, and taking without giving back are not the ways to build a successful company in the future.

ZARA, a Spanish retailer, is regarded as one of the most environmentally friendly companies in the world. In addition, building ecologically friendly stores outfitted with cutting-edge energy-saving technology to reduce CO2 emissions has brought the retailer to the forefront of being among the top global brands working towards a sustainable future. Sustainability and environmental management have been among Inditex's strategic variables since 1995. In response to public criticism and Greenpeace's Detox campaign, the apparel brand has agreed to eliminate hazardous chemical discharge from its supply chain and product by 2020.

Shahi Exports, one of GAP's most prominent suppliers in India, promised to give P.A.C.E. training to all 60,000 employees by the end of 2020. Along with Walmart and The Children's Place Retail Stores, Inc., US is one of the first three US businesses to donate $ 40 million to help those affected by the Rana Plaza factory collapse in Bangladesh In April of 2013, which resulted killing 1,132 people and maiming more than 2,500 others it & such events can't continue for long.

The retailers these days closely supervise the production of clothing at various locations and how it is packaged and sent to the design of the stores in terms of environmental responsibility.

'Sustainable development for the planet is not a luxury anymore but it is a necessity now.' Living sustainably is now a need to protect the environment for future generations. It is the responsibility of every one of us to change the way we live to be able to lessen the carbon impact. The same is true for the textile and fashion industries. Embracing sustainability is like asking the fashion industry/luxury to become more disciplined & go down a path in terms of being responsible and resilient.

The fashion industry is seeking alternatives to become more environmentally friendly and sustainable. Utilizing eco-friendly materials can help to attain sustainability in the textile and fashion industries & quite a few major manufacturers have now started using recycled fabrics & so and so forth. They are developing eco-friendly materials with a reduced carbon footprint via deliberate cooperation to close the gap between fashion and other sectors.

A Sustainable Future Is Possible

The overarching theme of planet sustainability certainly starts with you, around you, and influencing & inspiring others. The big talking point is that a circular economy is going to be the bedrock of any trade be it luxury/fashion business(es) & forceful, rapid actions are the need of the day.

This article presents an illustration of these ideas and highlights the tradeoff between sustainability and challenges in the achievement of this goal.

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