17 July 2022, Mumbai:
During festivals, one of the ideal times for fashion designers to exhibit their artistic and creative notions via the most recent fashion trends and consumer purchasing behavior in India. Festivals are built on culture and provide a venue for honoring diverse facets of existence. They provide passion, joy, and sparkle to our lives.
Now is the time to enjoy special moments with loved ones and friends while embracing current fashions. Festivals do affect our wardrobe preferences and shopping behaviors in India. The celebrations are all religious.
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Each tradition's beauty and importance come to life in its celebrations. There are many possibilities to participate in celebrations when one is a member of the Indian culture. Due to cultural variety, each event may be grandly and magnificently observed.
Festivals affect fashion since they offer the best opportunity to try out novel ideas and trends. What about Indian celebrations inspires individuals to dress traditionally? Indians hold their culture and traditions in the highest regard and deeply respect them.
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Festival dress is an expression of love, respect, and appreciation for one another and a nod to the long-standing customs that have been passed down through the generations since the beginning of time.
Such attire gives off a distinct historical and cultural atmosphere that makes each wearer proud while making them appear lovely and fashionable.
In India, we embrace traditional or ethnic clothes, which influences our clothing choices and, by extension, our shopping habits. Near holiday seasons, the newest men's and women's fashion is best displayed.
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Since fashion firms announce their newest collections around holidays, celebrations play a significant role in forming fashion trends. Festivals are a component of fashion, and they influence upcoming trends.
These are the kinds of events that everyone wants to mark elegantly and attractively. In celebrations all around India, people dress up in modern clothing with ethnic overtones. Several events offer chances to test out fresh looks and fashions. Festivities like Baisakhi, Durga Puja, Diwali, Pongal, Eid, and several others are celebrated while dressed traditionally.
It permits experimentation and imagination while coming up with outfit ideas.
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Whether purchased online or at a store, festive clothing is highly fashionable and attracts attention. It changes Indian customers' buying patterns. As celebrations get closer, demand for clothes drastically changes as festivals take over as the primary driver of garment purchases. Since everyone is experimenting with various colors, jewelry, and ethnic possibilities at this time, the fashion sector is particularly active.
However, as fashion tastes shift, casual ethnic dress has become the favored choice as time passes. Ethnic clothing, including salwar-kameez, kurtas, palazzos, dhoti pants, and sharara suits, became trendy during these periods.
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The ethnic wear industry in India was worth over Rs. 925 billion in 2018, and it is projected to grow to a staggering Rs. 1.7 trillion by the year 2023, according to Statista.
The main drivers are the recession-proof Indian wedding industry, special events, traditional festivals, and business casual/workwear. The home market, which sells ethnic wear for men, women, and children, is controlled by companies like Manyavar-Mohey, Meena Bazaar, and Neeru's. W, Fabindia, and Biba closely follow.
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Additionally, these fashion companies lead the way with solid communication, intriguing fashion partnerships, and trendy clothing offered at affordable prices. Over many years, the sector has seen a change due to the explosion of ethnic wear-related online retailers and technological advancements in product development.
The trend today has changed from buying prepared clothing to buying bespoke clothing when ladies used to purchase fabric and then have their ensembles fashioned by the neighborhood tailor.
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