The role of social commerce in Fashion & Textiles

25 April 2022, Mumbai:

With the leap of electronic media, social media, e-commerce, and the digital world, there is an extensively massive amount of usage of smartphones, android, iOS, windows, mac, etc., and the world is moving at a very swift pace, making it an extremely digital-oriented, and highly competitive world.

There are numerous social media platforms, and their use has increased significantly.

Presently online selling and buying have significantly increased with the help of social media platforms.

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Reports have shown that sales via the online platform have grown about 75 percent, with social media in the picture.

Thus several small businesses had flourished, especially during the pandemic and lockdown days when people were strictly house arrested.

People have increasingly started following their preferred brands and brand ambassadors, which has added to the country's fashion culture.

Statistics have confirmed that around 75 percent of social media users have received their fashion knowledge from online platforms and influencers before making purchases.

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In this growing world, we have seen the best brands trying to accommodate these online traditions to make them approachable to the users.

Even though the users respond positively to this venture, as their main motive is to attain the maximum possible amount of sales in the market, the medium does not matter.

After several studies, it has been jotted down from the trends of e-commerce that the considerable traffic witnessed on the Shopify portal was majorly from the advertisements posted on Facebook, Twitter, Instagram, and Pinterest, respectively.

Several other online mediums are responsible for increasing the sales of several brands, including Vine, Google Plus, Youtube, etc. Be it B2B or B2C businesses, online media plays an exceedingly important role in gathering traffic for these brands and companies, leading to an improvement in their sales.

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The various social media platforms terrifically influence the branding and traffic because of the big data gathered, which helps set up a social algorithm for the consumers and benefits the brands.

Consumers' preferences are matched via computer programs, and since it is online, consumer interaction medium with the retailer becomes more accessible, making it easily approachable by the consumers.

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With the help of the reviews posted by the consumers, the brands have the power to monitor them and thus solve or develop their products from the consumers' viewpoint to make them more attractive to the consumer.

Apparel businesses are actively pursuing a variety of models to entice customers through social media. One is to have a direct social link.

Rather than having a website that forces customers to go through the not-so-pleasant process of providing personal information, merchants opt for a social connection.

With so many new models incoming, the union of social media and the retail union is forming further communication and selling methods.

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