23 December 2022, Mumbai
A sports bra is a piece of women's clothing meant to be worn while engaging in physical activity. It has become a significant aspect of today's society for women to engage in various physical and leisure activities, whether for personal enjoyment or as part of a daily routine to preserve physical health.
Emerging category
Businesses see sports bras in the category as a means to attract female athletes with millions of fans and reach a broader customer base. In the past, sports bras were seen as a luxury item and were only worn by a select group of women. Changing lifestyle; However, with increasing awareness campaigns like those that explain why a sports bra is essential, businesses have made great efforts to meet the diverse needs of end users across all market segments.
Market Size of Sports Bra in India
We investigate the industry's current situation, concentrating on product trends, sustainability, and pricing to support planning decisions in light of the rise in demand for sports bras across 2022 as both a workout and comfort item. The sports bra market is anticipated to grow at a 12.0% CAGR from 2021 to 2028 and is projected to reach USD 95324.58 million by that year.
Sports bras are anticipated to have a role in the market growth over the forecast year. The market for sports bras is expanding as more women participate in athletic and sporting events. Bras, in particular, have developed valuable aspects like comfort, shape, fit, and support.
Women's lingerie has changed over time. Many multinational lingerie producers are diversifying their product lines, which has caused them to concentrate on important markets like sports. Due to the rising involvement of women in athletic pursuits, sports have become more popular recently.
The sports market has a sizable player base and an established distribution network, particularly in industrialized nations. The need for sports bras has also increased in developing countries, where the population and economy are growing.
Demand for Sports Bra
The rise in female engagement in athletic and sporting activities drives the global market for sports bras. Olympic statistics show that the proportion of female athletes in the games is nearly 50%.
In addition, women's events are being included in the Olympics to encourage more female athletes. It is anticipated that the market for sports bras will expand rapidly over the following years. Sports bras provide several benefits, especially when considering the issues women wearing regular bras encounter.
Secular trend
Sports bras come in various trim options that give style to the garment and are made from highly breathable mesh fabrics.
To achieve moisture-wicking qualities, they are made with premium fabrics. While wearing a sports bra, a person can move less freely and avoid injury while participating in sports. It is anticipated that the demand for sports bras will increase steadily during the projected period.
