Adaah plans next editions in Noida and Gurugram

Multi-brand business-to-customer shopping fair Adaahplans to hold its next editions in Noida from March 19 to 20 and in Gurugram from May 4 to 5. As per Fashion Network, these will showcase a wide range of women’s fashion and lifestyle brands.

For its upcoming fair at Noida’s Radisson Blu Hotel, Adaah will focus on brands in the bridge to luxury segment of the market from across India. Product categories will include western wear, ethnic wear, accessories, handicrafts, cosmetics, jewellery, footwear, leather goods, handloom, home décor, and Ayurvedic goods, among others.

Later on, from May 4 to 5, Adaah will set up shop at the Courtyard by Marriott Gurugram Downtown. The event expects around 3,000 visitors and around 50 exhibitors at its Gurugram edition, according to its 10Times events page. The shopping fair will focus on summer clothing collections and resort wear as well as a similar product selection to its Noida edition.

Adaah has begun the year with a busy events schedule following a quieter 2020 due to the pandemic. Adaah recently held an edition in Hisar at the end of February which featured a range of bridal wear for the spring wedding season and it also held an event in Gurugram last month.