Benetton India, Timex collaborate for exclusive watch range

Benetton India has joined hands with Timex India to launch an exclusive range of watches in the Indian market. The collaboration is a part of a licensing deal where Benetton India will be creative inspiration of the range and Timex India will spearhead the overall designing, manufacturing and distribution. The range will be launched in the second quarter of the current financial year.

Sundeep Chugh, Managing Director and Chief Executive Officer Benetton India, said, low category penetration allows the company to fill the market with products from his brand which currently holds a robust footprint in apparel and accessories category.

Sharmila Sahai, Managing Director, Timex India said, this partnership will help the company to strengthen its fashion-forward customers base and widen product assortments. It will increase the company gain more preference amongst the youth segment across important markets – metros and Tier I, II cities by bringing the best of the craftsmanship, design-oriented, style innovative and reliable fashion watches.