Premium German footwear brand Birkenstock has partnered Seva Group to enter India market through its maiden retail store in the Megapolis. Seva Group, which is into automotive retail, entered consumer product retailing in 2012 with Element Retail. The first physical store of Birkenstock will come up in Bengaluru.
The Bengaluru store is the first of many the Seva Group plans to open in coming months. As a part of expansion plan, the group has entered into tie-ups with many other brands such as Apple, swimwear and swim-related accessories brand Speedo, fitness brand Asics, and among others. The group also has exclusive franchise license for Giant bicycles, which is the world's largest premium bicycle manufacturer.
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