Birla Cellulose recycling project awarded for addressing textile waste challanges
A recycling project by cellulosic fibre producer Birla Cellulose, part of the Aditya Birla Group, has received the first National Innovative and Sustainable Supply Chain Award from UN Global Compact Network India.
The project case study presented by the company– Liva Reviva by Birla Cellulose and Fully Traceable Circular Global Fashion Supply Chains – was recognized for addressing the challenges of textile waste which is either incinerated or landfilled due to a lack of recycling technologies, as well as the lack of traceability in long and complex fashion supply chains.
Birla’s Liva Reviva viscose fibre is based on 80 per cent wood pulp and 20 per cent pre-consumer cotton fabric waste and has achieved RCS (Recycled Claim Standard) certification.
Since its launch in 2020, the fibre has been adopted by many global brands and close partnerships across the global value chains have helped in the establishment of viable reverse logistics, as well as creating higher value for textile waste for small scale waste recyclers.
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CREDITS: Knitting Industry.