Chidiyaa launches new menswear range

As per a Fashion Network report, clothing brand Chidiyaa has launched a new menswear range featuring block printed shirts with playful motifs.

The range was launched with a collection titled ‘Out of Office’ featuring a range of smart-casual shirts.The collection is designed to “help one rejuvenate and unwind in style. Made from cotton, the line retails from Chidiyaa’s dedicated e-commerce store and all of the shorts in the collection retail at $50 (Rs 3,689).

Chidiyaa also recently launched its festive womenswear collection online. Featuring jewel tones and earthy block prints, the collection mixes traditional charm with a modern, paired-down aesthetic.

Chidiyaa, which means ‘house sparrow’, was launched by designer Deepanshu Ohlan in 2016. In addition to its e-commerce store, the brand opened a flagship store in New Delhi’s DLF Avenue in Saket in February this year. However, the store is currently not displayed on DLF’s website. The brand has also opened a store in Gurugram.