Clothing brand Gaurang held an online and offline textiles exhibition called ‘Interlace’ in collaboration with the Crafts Council of Telangana.The exhibition highlighted traditional Jamdani and Tapisserie weaves and featured a number of online showcase events during the course of the exhibition, enabling people from around the world to explore Jamdami and Tapisserie weaves Gaurang also held an exhibiton of heritage textiles from December 9 to 13 in Telangana.
Gurang is known for its use of handloom textiles and traditional silhouettes for men and women. The brand’s founder and designer, Gaurang Shah, gave a number of talks during the course of the exhibition to share his knowledge of handloom to registered attendees. Gaurang launched his latest collection, ‘Taramati’, in October with a digital fashion film for Lakme Fashion Week’s first-ever online edition. The collection showcased a wide range of traditional weaves; from simple, white textiles to rich, jewel-toned brocades.
Gaurang retails from a flagship store in Hyderabad, as well as multi-brand retailers across India. The brand expanded its online offering in October and launched e-commerce storefronts for its menswear and its children’s wear lines, in addition to its pre-existing women;s wear portal.
