Delhi, Mumbai fashion weeks collaborate for first joint phygital fashion week

Fashion Design Council of India-led India Fashion Week and Lakme Fashion Week plan to collaborate for the first joint Phygital Fashion Week. This first-of-its-kind event is slated from March 16 to 21 and will be aired simultaneously on both platforms. The event will also have a special ‘unity logo’ created to mark this momentous occasion. It attempts to align, unite and cooperate to create new business opportunities and growth for Indian fashion industry, which has been beset by the pandemic.

Ashwath Swaminathan, Head-Innovations, Lakme, views this partnership as a big step for the fashion industry and hopes to create new opportunities for growth by leveraging their collective strengths. Jaspreet Chandok, Head-Lifestyle Businesses at RISE Worldwide expects it to usher in a new era of co-operation that drives the industry forward.