Designer Pooja Singhal launches new collection

Designer Pooja Singhal’s has launched her Spring/Summer 2021 collection “Parwaaz.” Inspired by the strength and endurance of a woman, Parwaaz embodies the same attributes as power, freedom, beauty, and confidence. The collection includes simple yet elegant silhouettes with motifs inspired by nature in pastel hues like pink, yellow, green, and powdered blue.

The delicate interpretation and take on the Kantha Embroidery from Bengal with sequined embroidery inspired by nature create a distinct visual on each ensemble. Think of it as a free bird or wildflowers. All these elements are reimagined and given a new life in this beautiful collection.

Designer Pooja Singhal is a fashion aficionado who followed her interest in multiple capacities as an interior designer, merchandiser, visual artist, and more for a major part of her life. Pooja always believes that she has a strong eye for fashion and that eventually saw her fulfill her long-standing dream of having a multi-designer store at Central Market in New Delhi. Founded in 2017, Amoha is the brainchild of Pooja Singhal that showcases the exquisite culture-rich and contemporary designer labels from across the country under one roof.