Digital-first strategy to drive retail sales post COVID-19: CEO: Future Group

Kishore Biyani, Founder and CEO, Future Group, believes retailers’ digital first strategy will help drive sales post-COVID-19, impacting consumers shopping habits. Biyani says a heightened sense of hygiene and comfort will drive consumers to shops. Marketers would need to focus on building their customers’ trust and last-mile delivery, he added.

Elaborating on his group’s two-hour delivery service, Biyani said, the service has begun in Mumbai, Delhi-National Capital Region, and Bengaluru, and will soon take it to cities such as Kolkata, Hyderabad, Pune, and Chennai. In the next two-three months, the company also plans to launch an FMCG brand called Smartsters under Future Consumer. The brand will focus on packaging and product innovations, informed Biyani adding that the company is also working on a fashion brand. The company’s plan to bring 7-Eleven stores to India has currently been deferred due to pandemic.