Dollar Industries balances employee safety, efficiency while managing sales

29th July 2021,Mumbai:

Dollar Industries has managed to strike the right balance between employees’ safety and efficiency. Despite limitations, the company has overcome hurdles and managed to maintain demand-supply ratio.

With a revamped brand identity, India’s leading organisation in hosiery and knitwear strengthened its digital and e-commerce presence.

During the year, Dollar Industries focused on a 360-degree communication strategy and also created a lot of buzz with the launch of its new Bigboss, Missy and Ultra TVCs.

As a responsible corporate, Dollar has always focused on renewable and environment friendly practices.

Focusing on its green mission, the company installed a four mw solar power plant at its Tirupur unit, with a power generation capacity of 75 lakh units per year.

Additionally, the company has successfully initiated various CSR activities. Water kiosks provided clean and safe drinking water to thousands of commuters.

The company distributed 2,000 packets of sanitary pads to women dwelling in slum areas and educated them about menstrual hygiene and bust myths around it.

Going forward, Dollar is looking to expand its product portfolio to enhance consumer experience.

As the global economy is battling the adverse effects of the pandemic, companies and businesses all around are making brave business decisions every day.

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