Flipkart leads in new app installs at festive sales

Flipkart clocked higher new app installs during the festive sales this year, says a new Apptopia report.

Flipkart and Amazon ran their flagship festive season sales, Big Billion Days and Great Indian Festival, respectively, nearly simultaneously starting October 15. The two reportedly Rs. 26,000 crore in just four days.

Overall, new installs of e-commerce apps grew more this year than last year, Apptopia found. This is likely due to more people staying home out of precaution for the pandemic

Flipkart clocked 118 million sessions, which counts every time a user opens the app. The figure left Amazon’s 69 million in the dust. Amazon and Walmart have gone head-to-head in the US for years but India is a newer battleground.

Walmart entered e-commerce in India with its acquisition of Flipkart just over two years ago. In the deal, it also got Flipkart-owned fashion e-commerce site Myntra. Together, the two Indian players have helped up its app game. During the period studied by Apptopia, Myntra brought in 1.8 million downloads, a 374% increase over its performance a year prior.