Flipkart strengthens fashion portfolio with investment in USPL

The Flipkart Group has strengthened its fashion portfolio by making a strategic investment in USPL-the premium youth-focused fashion brand house. This investment will allow Flipkart to work closely with the USPL team to deepen product offerings on its platforms.

A Series F funding, this investment will step-up USPL’s online strategy by strengthening its existing long-standing engagement with the Flipkart Group. It will help USPL and the Flipkart Group find deeper synergies as it continues to grow its ecosystem of partnerships that deliver value for consumers and brands.

As Anjana Reddy, Founder and CEO, USPL explains the last few months have provided a great opportunity for the company to consolidate its market leadership among homegrown brands catering to the youth and expand its market share.

During the time when the world is moving towards omni-channel retailing, USPL has significantly strengthened its online strategy by working with Flipkart and Myntra, the two prominent players in the Indian online fashion spaced.