High Street Essentials to launch in international markets

High Street Essentials, the parent company of clothing brands FabAlley and Indya plans to launch its brands into new international markets including Germany and Australia through online tie-ups and focusing on online expansion in the near future.

As per Fashion Network, this year, High Street Essentials will launch its brands on Germany-based online platform Zaland The business has also partnered with Australia-based online platform Iconic to retail in the region. The business recently began retailing its clothing lines in Dubai on online platform Namshi, in Southeast Asia with Singapore-based business Zalora, and in the US with Amazon.

The company has decided to hold its expansion of brick-and-mortar stores due to the pandemic. It plans to increase its store count from the current 33 to 50.