High Street Essentials, the parent company of clothing brands FabAlley and Indya plans to launch its brands into new international markets including Germany and Australia through online tie-ups and focusing on online expansion in the near future.
As per Fashion Network, this year, High Street Essentials will launch its brands on Germany-based online platform Zaland The business has also partnered with Australia-based online platform Iconic to retail in the region. The business recently began retailing its clothing lines in Dubai on online platform Namshi, in Southeast Asia with Singapore-based business Zalora, and in the US with Amazon.
The company has decided to hold its expansion of brick-and-mortar stores due to the pandemic. It plans to increase its store count from the current 33 to 50.
