House of Masaba increases focus on beauty with mini perfumes range

Fashion and lifestyle brand House of Masaba is now looking more at the beauty segment by collaborating with Nykaa for a range of mini perfumes. The brand launched its first range of presumes on Nykaa on December 16. Known as Burn Babe,’ the perfume featured the brand’s signature whimsical illustrations and retailed across Nykaa’s network of beauty stores as well as online.

The popularity of the perfume, and the makeup line in general, led the brand to expand its collaboration with Nykaa. It’s new selection of perfumes are designed to be collected and used on the go. Known for its diverse array of collaborations, House of Masaba has launched new collections along with jewellery brand Tribe Amrapali and sari brand Ekaya, etcs. This month, the brand has collaborated with Ekaya to relaunch its collection of bold, graphic saris, which originally debuted in spring last year.