Swedish retailer Ikea will open its second Indian in Navi Mumbai. To be launched on December 18, the store will launch with a number of health and safety measures similar to those in its Hyderabad store. As per a Fashion Network report, only a set number of visitors will be allowed inside at any one time and this will be carried out through prior registration.
Ikea plans to open two further stores in 2021. The brand entered the Indian market over two years ago. It retails in Mumbai through its e-commerce store and the new brick-and-mortar outlet will give it a physical presence in the metro area.
The brand, which also has an online presence in Hyderabad and Pune, aims to expand its reach from its current total of over 35 million visitors to 100 million customers in India by 2022. It has been present in India for the last 30 years, sourcing for its stores around the world. IKEA currently has 48 suppliers in India with about 45,000 direct employees and about 400,000 people in the extended supply chain.
