India to have 500 million online shoppers by 2030: Report by MMA India and GroupM
10th September 2021, Mumbai:
India is expected to have 500 million online shoppers by 2030, Grocery, fashion, heatlh and beauty are with expected to emerge as the most searched categories as per a report by marketing trade association MMA India and GroupM.
MonekaKhurana, Country Head, MMA India says, consistent digital exposure, combined with the presence of available omni channel touch points has resulted in the development of a new consumer purchasing process.
TusharVyas, President-South Asia, GroupMadds. growth in internet users, reduction in data prices and changing consumer behaviour are key growth drivers for the evolution of e-commerce in India. Under-penetrated categories like grocery, education, health are likely to grow exponentially over the next four-five years, he adds
The report said though voice is at a nascent stage, voice adoption is expected to grow 40 per cent by 2022, including on Google Assistant, Search and YouTube.
Online video spends grew by46 per cent in 2020 compared to other media channels, with online content consumption up 35 per cent post COVID. For online shopping platforms, key deciding factors are quality, price, return and cancellation policies and product warranty.
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