Clothing brand Indian Terrain has partnered with Fairtrade India to launch a sustainable fashion line and produce over 50 per cent of its entire portfolio from sustainable sources.
As per a Fashion Network report, the brand intends to increase its use sustainable materials in its garment production including fair-trade cotton, recycled cotton, and recycled polyester as well as natural fibers including bamboo and hemp. Over the coming three years, the brand aims to continue to increase its sustainable production to make over half of its products eco-friendly and consciously sourced.
Indian Terrain opened its first retail outlet in the year 2000. The brand currently retails from over 700 multi-brand outlets, 130 large format stores, and 98 exclusive brand outlets, according to its Facebook page. The brand also retails its line of casual wear through numerous sellers online.
