Jayanti Reddy to showcase new bridal collection in New Delhi

Traditional and occasional wear designer Jayanti Reddy will showcase her new bridal wear collection at a wedding-themed shopping event at her eponymous brand’s flagship store in New Delhi’s Mehrauli on February 12. The designer had earlier held a shopping fair at the Mehrauli flagship from January 29 to 31 with promotional offers on its end of season pieces.

The new collection will be inspired by, inherent magic and practiced meditation of heritage weaves. In this collection, Reddy pairs her bridal saris and lehengas with heavily embellished blouses in hues of magenta, royal purple, and red. The scalloped edges and floral motifs of this collection give it a highly feminine feel. The traditional color scheme of this collection accentuated with bright yellow and ivory hues added to it.

Reddy launched her eponymous brand in 2012 after studying business administration and marketing in the US Her brand retails from its dedicated e-commerce store, flagship store, and multi-brand boutiques both online and offline.