JJ Valaya to focus on internal expansion of business

Designer JJ Valaya shared that though he plans to invite corporate investment in his business, currently he remains committed to its internal expansion.

The brand recently launched its latest collection for spring/ summer 2021 titled ‘Bursa – Chapter Two’ to follow on from its autumn/ winter 2020 collection ‘Bursa’, the brand announced on Facebook. The collection launched at the brand’s newly relocated flagship store in Aerocity and is also available to view by WhatsApp appointment, as digital shopping consultations continue in the wake of Covid-19.

The collection launched with a campaign shot at the Tijara Fort Palace in Rajasthan and designs are inspired by the brand’s aesthetic of the ‘royal nomad’. Notable looks include ombré embellished lehengas and gowns featuring botanical motifs.

A noted Indian fashion designer and couturier from New Delhi, India, JJ Valaya founded the House of Valaya, a luxury fashion and lifestyle house in 1992, He is the founding member of Fashion Design Council of India and the first global brand ambassador of Crystal giant Swarovski.

Valayahas been designing for men and women, and has bridal and evening collections in addition to day-wear and ready-to-wear for over 20 years. As a fine art photographer, he released his first book, Decoded Paradox in 2011, in the same year as he also closed the day one of the Lakme Fashion Week winter/festive 2011, debuting a fashion collection inspired by photography.