Karan Johar, Twinkle Khanna to be brand ambassadors for Tata CLiQ

Tata CLiQ, the Tata Group backed e-commerce platform Tata CLiQ has roped in Karan Johar and Twinkle Khanna as brand ambassadors for an integrated media campaign.

As per Live Mint, the campaign has been conceptualized and conceived by Mullen Lintas Mumbai. It aims to introduce Tata CLiQ via large scale media platforms, including television, digital, and social media during the ongoing India versus England cricket series.

The multi-film campaign focuses on summer categories -air conditioners and refrigerators in home appliances and summer-season fashion. It aims to “CLiQ" with the target group the brand is targeting, through more aggressive marketing.

Launched in 2016 by Tata Unistore, Tata CLiQ started by selling apparel, electronics and footwear categories that include several of Tata’s owned brands such as Westside’s range of clothing, apart from electronics brands such as Voltas, Whirpool, LG. Fashion labels Only, Forever 21 and footwear brands Puma, Reebok, Aldo,