Kartik Aryan has been signed by Bata India as the company’s new brand ambassador. The association will help Bata strengthen its connection with the youth and bank on the actor’s popularity among millennials to drive sales.
Anand Narang Vice President-Marketing, Bata India says, the company’s association with Kartik will help in further strengthening its connection with the youth and bringing to fore our younger brands like Bata Red Label, and North Star, Power & Hush Puppies. Kartik Aaryan adds, he is impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand and looks forward to his collaboration with the brand.
Kartik Aryan will begin his association with the brand by featuring in a new campaign through a series of advertisements across television, digital, and other mediums.
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